This presentation provides a comprehensive marketing and communications strategy for the relaunch of the Nokia 3310. It emphasizes the importance of thorough market research and segmentation, utilizing various marketing analytics methods. The presentation covers key aspects such as identifying the target population, defining the product, price, place, promotion, process, people, and physical evidence. It also explores the promotional mix, including public relations, direct selling, personal selling, publicizing, and sales promotion. The conclusion suggests that while dominating the industry may be challenging, Nokia can rebuild its brand image through effective advertising techniques. The document references several academic sources to support its analysis and recommendations.
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