Marketing Strategy Report: Super Accelerator Product, Semester 1

This report provides a comprehensive marketing strategy analysis of a superannuation product. It begins with an introduction to marketing strategy and then delves into the specifics of the 'super accelerator' product, including its features and benefits. The report compares the product with a similar offering from Bank of America, highlighting key differences and advantages. It identifies the target market and appropriate market segments, discussing characteristics of effective market segmentation. A cost-benefit analysis is presented, evaluating the financial implications of the product. The report explores various marketing strategies, including market penetration, market development, and diversification, and details effective marketing tools such as social media, Google Analytics, and email marketing. Finally, the report covers the importance of monitoring and review processes to ensure the effectiveness of the marketing efforts, concluding with a summary of the key findings and a list of references.

Marketing Strategy

Table of Contents
INTRODUCTION.......................................................................................................................................3
MAIN BODY..............................................................................................................................................3
Product details of super accelerator product............................................................................................3
Details of alternative similar product.......................................................................................................3
Compare two products.............................................................................................................................4
Details about supplier of new product.....................................................................................................4
Target group and market segment............................................................................................................4
Characteristics of effective market segment............................................................................................5
Cost benefit analysis................................................................................................................................5
Marketing strategy...................................................................................................................................6
Marketing tools........................................................................................................................................6
Monitoring process and review................................................................................................................7
CONCLUSION...........................................................................................................................................7
REFERENCES............................................................................................................................................8

INTRODUCTION
The term marketing strategy defines that overall business plan which is related to
organizational strategy and how to concentrate limited resources to increase their sales and
revenue to achieve a sustainable competitive advantage in firm value proposition (Arani and
Najmi, 2019). For this assessment, there is a product net wealth super accelerator product which
is provided choice of investments, flexible and tax effective means to enjoy retirements. It should
provide choice of investments and managed through cash, term deposits, ASX listed securities
and global securities. This report covers various topics are product detail of super accelerator
product, details of alternative similar product, compared to product supplier of new product,
client profile, target group and market segment, effective market segment, cost benefit analysis,
marketing strategy, sample marketing tools and monitoring process.
MAIN BODY
Product details of super accelerator product
Super accelerator product include personal super which include income stream services
which provide three income streams options i.e., standard income stream, transitions to
retirement income stream and term allocated pension. It is a super accelerator product which
provides a full of administration services including their administration settlement, reporting for
all investment related super accelerator and main feature of super accelerator is minimum cash
requirement whether they require cash amount minimum cash which is a 1% account balance
$500 which is greater up to a maximum $5000 transferring assets in and out of super accelerator
listed. Their security communication options regular contribution plans these are features of the
super accelerated product.
Details of alternative similar product
Another similar product is a Bank of America global health and investment management
these are also provides various services related to portfolio management, capital market specific
specialty asset management and sustainable (Chernev, 2020). It is more than 20,000 wealth
managers in 750 branches. As a private bank they also offer various strategies to help their
family manage complex health their investment management to managing their trust, wealth

planning, family wealth services. Sustainable and impact investing, specialty asset management,
trust and estates and so on. This was also provided their investment plans, retirement benefit plan
services and asset management to an individual and institutions. They also provide their
comprehensive wealth management to high net worth customers for their families and
individuals.
Compare two products
Super accelerator product Overdraft
Super accelerator product is a convenient way
to save money for retirement.
Overdraft facility which is offered by banks for
individuals to withdraw money.
This product useful for old age group people
for pension to make some investments.
This will be useful for all types of age group
people facility whether should be withdraw or
not.
Their features are cash depot, term deposit,
manage funds and other deposits facilities.
In overdraft facility, their features are less
paperwork, no collateral are required and quick
to arrange funds.
Details about supplier of new product
Price of a product which is manufactured by supplier and affiliated by company under
certain terms of condition they should be calculated manufacture per unit price of product
(Dewnarain, Ramkissoon and Mavondo, 2019). The items should be supply by supplier for
payment of all products and services expected time frame and their payments are appointment
are accepted by following path of services as a limited purpose. For managing, supporting,
operating and customer does not appoint supplier as its agent for purpose of entering into oral or
written agreement with any person name of customers affiliated with out prices prior express
written consent of customers. Customer may terminate or provide additional extra restrictions
apply agency appointment with respect to third party agreement upon reasonable prior notice in
customer discretion.

Target group and market segment
Market segmentation involves whole market which is divided into groups based on some
similar features and target marketing define specific particular group for an individual at a micro
level that product will be marketed and sold. It is more likely about their market in same
messaging and more customers are there who will be targeted group in particular firm (Thomas,
Kureshi and Vatavwala, 2020). They will be targeted of financial advisors who have a high net
worth client where they can target loyalty ensuring that reach services for utilizing demographic
provided by social media platforms including group their consumer, gender, age and Martin
status. It is all about targeted their investment plans, wealth management companies for their
pensions regarding age group peoples.
Characteristics of effective market segment
Measurable: Data should be obtainable for measuring their size of market segmentation
if it is there is significant to evaluate overall attractiveness in the marketplace.
Substantial: Market segmentation should be a big and profitable enough to be serve for
their customers in marketplace (White, Nieto and Barquera, 2020).
Differentiable: Market segmentation should be considered and respond differently. For
instance conversion of a student executive or should be quite different.
Accessible: Market should be reachable for market particularly or specifically in the
distribution of communication sectors only. It should be accessible in nature because market
segment are required for specifically for those people who serve various customers.
Actionable: Effective segmentation of their business to easily reached customer's
specific needs and wants and actionable refer to affected program can be designed implemented
for serving segments attracting customers.
Cost benefit analysis
This analysis is useful to identify the benefits and relevancy of the cost incurred during business
practices. In order to get a success in to project, the cost and revenue will be e use in such a
manner that it provides benefits in terms of minimizing the revenue. The super accelerator
product has the requirement of minimum cash which will give benefit in terms of return on

investment into future (Mirabi, Ardestani, and Pirbasti, 2018). The steps to identify cost benefit
analysis is to first create the options which can minimize the cost then identify the most effective
one and measure it with indicator. For the project accelerator, the cost will give a maximum
return into the product disbursement which will be profitable for the organization.
Marketing strategy
Marketing strategy consists the overall Framework through which the organization reach to their
potential customer’s. Marketing is the integrated function of organization that boosts the sales
and places the product, price, promotion at the right time for right people.
Market penetration: In this, organization focuses on their existing customers and sells the
existing product to dominate market. This strategy is helpful to distribute the super accelerator
products for the potential customers.
Market development: It refers to adopting a new market with the existing products so that the
product could reach to number of customers (Temu, 2017). This strategy comes with great
opportunities and requires a lot of market research about the trend and preference of the
customer of New Market.
Diversification: focus on the whole focus on the whole of new product n new market which is
quite Complex and risk taking strategy.
Marketing tools
In the modern era of vast marketing activities and the growing Technology, there are various
marketing tools which is helpful is the product for potential customers and identify its growth
and response. There are various marketing tools which are described below:
Social media: It is the best and effective marketing tool in order to reach the maximum people
into the world. Social media helps in connecting and delivering the products at worldwide level.
Instagram, Face book, Twitter are the most effective platforms on which online spelling is
rapidly rising.
Google Analytics: It is also an effective tool to identify the actions and the search of keywords
through SEO Optimization and digital technology. This enables the organization how far their
product is reaching and acknowledge about customers respond.

Email marketing: Through such marketing, the potential and existing customers get aware
about new products and the offers and to their emails so that they would no left a chance to grab
the opportunities. This will lead to give earliest sales.
Monitoring process and review
Monitoring and controlling is a part of management function which create influence on
emplpyees by checking on their performance and monitor work criteria (Hollensen, 2018).
Keeping an eye on product operations, marketing and distribution will eliminates chances of
mistakes and promotes smooth functioning at all levels of departments. Therefore, monitoring
and controlling is essential which reduces chances of failure and provides growth of employees
as well.
CONCLUSION
As per above information, it has been understood that marketing strategy is a procedure
that allows firm to consider limited resources and more and more opportunity to increase their
sales to achieve sustainable competitive advantage and turning them into clients to their goods
and services. This report covers various topics which are named as super accelerator product,
compare about products, supplier of new product and terms and conditions, target market and
market segmentation, feature of effective market such as measurable, differentiable, accessible,
substantial and actionable, cost benefits, marketing strategy, marketing tools and monitoring
process and review.

REFERENCES
Books and Journals
Arani, M. G. and Najmi, M., 2019. Marketing and Competitive Advantage: From Formation of
Organizational Culture to Achieving Customer Value-based Advantage. The Journal of
Social Sciences Research. 5(9). pp.1293-1302.
Chernev, A., 2020. The marketing plan handbook. Cerebellum Press.
Dewnarain, S., Ramkissoon, H. and Mavondo, F., 2019. Social customer relationship
management: An integrated conceptual framework. Journal of Hospitality Marketing &
Management. 28(2). pp.172-188.
Thomas, S., Kureshi, S. and Vatavwala, S., 2020. Cause-related marketing research (1988–
2016): An academic review and classification. Journal of Nonprofit & Public Sector
Marketing. 32(5). pp.488-516.
White, M., Nieto, C. and Barquera, S., 2020. Good deeds and cheap marketing: the food industry
in the time of COVID‐19. Obesity. 28(9). pp.1578-1579.
Mirabi, V.R., Ardestani, A.S. and Pirbasti, M.F., 2018. Studying the Relationship between
Marketing Strategy, Perceived Risk, Trust and the Intention of Purchasing in
Cyberspace Customers. Pac. Bus. Rev. Int, 10, pp.39-48.
Temu, W.R., 2017. Causes for the adoption of social media as a marketing strategy in
manufacturing firms in Tanzania: A case of Coca cola in Kwanza in Kinondoni
Municipality (Doctoral dissertation, University of Dar es Salaam).

Hollensen, S., 2018. Marketing management. Pearson UK.