Marketing Essentials Report: Marketing Function, Mix, and Analysis

This report provides a comprehensive analysis of marketing essentials, focusing on the Burberry company. It begins by discussing the key roles and responsibilities of the marketing function within an organization, including marketing research, strategy formulation, communication, and market adaptability. The report then analyzes the marketing environment, highlighting the relationship between marketing and other functional units such as finance, human resources, sales, and operations. A significant portion of the report compares the marketing mix of Burberry with a competitor, Walmart, using the Seven Ps framework (Product, Price, Place, Promotion, People, Process, and Physical Evidence). Furthermore, it investigates the sources of strategies organizations demonstrate through business objectives and includes the generation of an effective business plan for company growth. The report culminates in the design of a strategic marketing plan emphasizing the Seven Ps to achieve marketing objectives, followed by a conclusion and references.

MARKETING
ESSENTIALS
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Table of Contents
NTRODUCTION.............................................................................................................................3
Task 1...............................................................................................................................................3
P1. Discuss the basic key role and responsibilities of the marketing function within the
organisation context................................................................................................................3
M1. Analyse the roles and responsibility of the marketing environment...............................5
P2. Demonstrate the role and responsibility as in the consideration of the organisation border
perspective company..............................................................................................................5
M2. Analyse the differentiate relation ship of marketing with other functional units...........6
D1. The discussion of key element about the inter relation regarding of marketing function of
the organisation perspective...................................................................................................6
Task 2...............................................................................................................................................7
P3. Highlight the important comparison between of marketing mix in the perspective of two
competitor company...............................................................................................................7
M3. Investigate the different sources of the strategies which organisation demonstrate through
business objective determined..............................................................................................11
TASK 3..........................................................................................................................................11
M4. By generating the effective business plan regarding the growth of the company.......15
D2. By design a strategic marketing plan through the factor mentioned of Seven Ps to
highlight the marketing objectives.......................................................................................15
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................17
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INTRODUCTION
The concept of the marketing essentials is the another part of importance of marketing
functions that derives about the major role and key features of company growth expansion
through the process of marketing (Suryawanshi, 2020). It involves the trading of products and
services along with better promotional activity of creating awareness about company’s product
brand that indicates quality and quantity with its high specification which attract to the consumer
and market ready to accept the product vision. This is the only way of procedure o expansion of
business and get to earning the more profits. The scenario of United Kingdom market is very
flexible in nature where the industries actively decide their pricing product as per the people’s
buying capacity to reach their basic demand and they can fulfilled their requirement easily.
About the Company Information:
The company which is considered from this report of marketing essentials as Burberry
Company which is based in United Kingdom region as it determine the British company venture
who deal with basic home essentials product, fashion hub items, clothing, accessories etc
(Layton, 2019). The founder of this empire is Thomas Burberry who operated from headquarter
which is Basingstoke, England where it established at year 1856 by having effective earning of
yearly revenue of 2,720.2 million pounds as the employees are working around 9,800
approximately.
Task 1.
P1. Discuss the basic key role and responsibilities of the marketing function within the
organisation context.
The detail description of marketing significance having the roles and responsibilities
which get to performed by delivering the better product and services manufactured and
generating the innovation of pursuing the awareness the marketing research where it helps to
scrutinize about the scope and opportunity to get enhanced the introducing the product
specification towards the audience as they can approach an get analyse the performance through
the feedback commenced by clients. Following is providing the briefing the major roles and
responsibility of marketing in the organisation as it regulates:
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 Conducting of Marketing Research: In any form of company as there is a marketing
team who commenced their procedure of evaluating the products and services through
investigating about the market environment as per their approach they scrutinize the
abundance of knowledge along with information regarding consumer taste, preferences
along with behaviour and attitude of market of accepting the trends which goes to the
viral in the market. Similarly, the Burberry company also optimised their marketing
aspect to get to collection the optimum information related with the most demanding
traits is presence in existing market through the source of research.
 The regulation of Formulation and Implementation: By enhancing the planning and
preparing of related to execution of the product in the participation in the effective
marketing strategies that helps to optimised the basic fundamental guidance to operate the
new venture business vision (Osano, 2019). The company basically appointed the leader
and manger that influence to provides about the systematic approach of the strategic
formulation which implies in the Burberry enterprise in their working progression about
to implementing the strategies that allows the better performance productivity through
the outcomes generates by marketing trends.
 To communicating and promoting process: The pattern of the consumer awareness is
coming through by providing the information to consumer by advertising channels as
well as the proper effective communication which makes understands the clarity of
objective of the product and services that allows by company. To approaching different
aspect of the promotional strategies enhanced the targets to communicate the people
where the more forecasting about the brand and other source of essentials reached to eth
destination in platform of marketing opportunity (Yidnekachew, 2019).
 The Adaptability from market: By having the fluctuation of marketing trending
companies is hardly get to accompanied through higher performances as in appropriate
way in the market. The adaptability commenced that new changes is regulates through
the migration of the new scenario of organisation. As in the Burberry company allows to
get emphasis about the resource which upgraded through increasing of mobility that runs
in the market and brings the positive outcomes towards the company’s growth expansion
(Phan, 2020).
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M1. Analyse the roles and responsibility of the marketing environment.
Through different sources of assumptions about marketing is elaborated the basic roles
and responsibility in the organisation perspective as Burberry enterprise where they have to need
the Marketing research as well as the different sources of marketing procedure to accommodate
the awareness of product branding along with to scrutinize the major United Kingdom based
player of marketers which are highly potential and prominent strategic approaches which
emphasis about the different sources of features includes in the marketing promotional process
and the outcomes chances is optimised through the better forecasting of business in the presence.
P2. Demonstrate the role and responsibility as in the consideration of the organisation border
perspective company.
The essential part of the company structure is the presence of effective controlling and
managing method of competency in workforce to handle the management and Financial
Department where the scrutinizing about the marketing involvement is must play an appropriate
systematic procedure to making it flexible and optimised the high source of workforce potential
capability (TAMEROU, 2019). The description of role and responsibility regarding Burberry
Company is having different department which allows the induction part of the company motive.
The creating of inter relation of marketing part through functional scenario of Burberry company
are as follows:
 Marketing relation in financial Activities: To allocating about monetary funding aspect
the major responsibility which recover the losses and expenses incurred as unwanted
systematic it disturb and not able to getting the allotment of the funds secureness. As the
relation of marketing as the finance used to mapping the risk and uncertainty, as finance
department use to manage the promotion cost and manufacturing cost controlled. The
Marketing essential invites to allowing the investors to approaching the invest their
capital and helps to get interact within the parties of the company financial workforce
and superior as to making the involvement of discussion that emphasis about the high
security and safely deals with investing aspects where the financial mates have to
maintain and scrutinize the funds through in the assorting at the time of uncertainty or
recession as well as if a company faces looses regarding need of liquidity it procure the
money for further aspect (DIACONU MAXIM and Maxim, 2018).
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 Marketing relation with the Human resource Department : On the important aspect
of relating with the managerial procedure to maintain the management work within the
presence of the discussion with the marketing and human administrative department to
making advertisement for the recruitment and hiring process where the marketing role is
to promoting and forecasting distinct location for increasing the manpower as well as
same job role of Human resource department to search the candidates for marketing
employees workforce enhancement. The major and essential role of marketing in Human
resource department as to forming the strategic and objective preparation related with
employees induction provide about the marketing, as well as the to cut down the man
power training and program activity. Similarly, Burberry company get the human
resource administrative team which helps to getting the forecasting about the posting of
advertisement of free vacancy by support of marketing function. Even though, Burberry’s
Human resource department they making their employees awareness about the new
marketing skills which actual way it supports to gain them employer knowledge work to
operate by briefing delivered from HR department.
 Marketing relation in Sales and operation: It is main agenda where the coordination of
marketing and sales operation get influenced in higher level as because marketing set the
criteria and strategy in the formation of Campaign through which manpower of sales they
activated and presumes targets to be achieved. As the right form of sales and operation
collects the data regarding product specification on that note marketing would be able to
presumes their aim to be achieved in better way. Through in Burberry company they have
marketing leader as appointed which supports to analyse and guidance to the sales
employees that about to accomplish the new targets from competitive market as in form
of by influencing the clients to visit their hospitality venture for getting better formation
of experienced by promoting the digital marketing platform.
M2. Analyse the differentiate relation ship of marketing with other functional units
On the perception of the Burberry company it get to scrutinize the different roles as they
having in the marketing in aspect of roles and responsibility where it helps to provide the
essential factor to provides the funds and investment as well as to securing the liquidity cash in
the sake of further assorting usable for the company position stabilisation while the human
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resource work is to help the allotting the manpower and marketing pursue the forecasting about
hiring the vacancy to published and to get attract the candidates to reach the company
interaction within their capability (Ranjan, Jha and Pal, 2017).
D1. The discussion of key element about the inter relation regarding of marketing function of the
organisation perspective.
On through above discussion the key element of marketing work relation related to the
administrative managing the sales and profits segmentation where the company growth and
performance in fully depended in the marketing working procedure to mapped and scrutinize the
ability of the researching part, adaptability, accommodation related to the raw material consumed
as well as the promotion strategies is matter towards the notion of the organisation success in the
market highlights. As it helps to making the role and handling the responsibility in the
significance department of company internal assessment through financial and administrative
aspect of working outcomes achieved.
Task 2
P3. Highlight the important comparison between of marketing mix in the perspective of two
competitor company.
In the description of the marketing mix is the nature about to comparison of product of a
particular company and market behaviour to interpret about the promotional activity scrutinize
along with different source of specification of Seven Ps marketing mix supports to provide the
details assumption as per according to the features that allows the main objective which occurs
to differentiate among with other product, people , price, process, promotion, physical evidence
and place, all these factor which are include in Seven Ps generates the actual informative
behaviour background about the company as well as market (Role,, 2016). There is differentiate
between about two competitors companies from one is fashion industry and another is Retailer
industry that is Walmart company that allows to specify through the Seven Ps according to the
market that regulates from the United Kingdom consideration which are elaborated below:
Marketing Mix:
1. Product:
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Burberry Company: A Burberry company is the famous fashion industry multinational
business which is facilitates about the clothing, home décor and other luxuries items which
includes within the accessories and cosmetics. As it comprises the all the wear of the
product in the range of kids to adults as well as the various specification of the goods and
services which allows to negotiate the quality and quantity terms where they provides the
affordable products (Shukla and et. al., 2016). The major important factor for the growth of
product as through in marketing mix of Burberry is its style and design and other
generalisation in long term successful brand.
Walmart company : The Walmart company is the similar multinational British venture
of retailer business product or the brand through which the person analyse the presumes the
routine life of market. It allows to includes eth items regarding accessories related to home
décor, electronic products, Jewellery and photo centre through the age matter goods and
services differentiation in age and other demographic factor that supports to analyse their
behaviour and presumes their product design as per the design of the strategies in marketing
environment.
2. Price:
Burberry Company: As the products are in very highly designed within the manufactured
cost incurred due to expensive raw material consumed they introduced their value of product
in premium factor of generalisation which it only for affordable customers where it
recommended by those who are having high purchasing power.
Walmart company : In Walmart products are comprising the rates asper the quality and
quantity basis where they are commenced the economic scale to which it introduced variety
of pricing strategies enhanced through low to high power of purchasing in terms of quality
as well as the quantity basis (Gabel and et. al., 2018). The behaviour of customer is also
main concerned by Walmart team as they deeply scrutinize the demand of customer to
whose having needful and creating the necessity.
3. Place:
Burberry Company: The availability of the Burberry company stores in near United
Kingdom as well as 500 locations which spread along within the fifty countries, as the
products are selling and distribution which are branding of having an objective related to one
brand, one Company (Anyim, 2017).
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Walmart company : On the Walmart Company making their stores activation more than
through 10,200 retail location are openly participate around 28 countries where they are
accommodation the domestic areas also on a motive to attain the economic behaviour scale
of purchasing power. It includes different stores of Walmart discounts stores, super centers,
supermarket with express stores in medium category.
4. Promotion:
Burberry Company: In early 90s the promotional strategies of Burberry company as per
their product awareness information scrutinize through dealers to dealers as well as they
started their add campaign pf Romeo Beckham has been signed to allocate the festive
campaign in sales oriented for approaching the growth. They invites the sports celebrity and
movie celebrity to promote the product to the customer by providing the presence of
effective peoples. As now a day in 21st century they accommodate their advertisement
through digital channels along with fast promotional activity boosts up within the enhanced
of the product forecasting.
Walmart company : The Walmart company having their own promotional strategy where
they approached digital platform forts to make their strategy of pricing and sales promotion
bunding of online platform stores where they generates more earning revenues increased.
And Walmart having their supporting media team who recommended to promote their
international brand product through well framed celebrity to get attract the more consumer.
5. People:
Burberry Company: In the Burberry enterprise they having 9,862 workforce are working
actively in globally to making this venture the most effective and international fashion
industry goodwill venture.
Walmart Company : A Walmart group of company is allows the people involvement as
they participants through 2.2 million workforce from all over the international region.
6. Process:
Burberry Company: Their procedure is to not making any formation of investment as they
are well established to connect many customers through online and offline mode, while
enhanced the process of reduce the costing mechanisms and allotting the requirement about
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the other resources which incurred high involvement of pricing compliances to retain the
more interaction of the consumers
Walmart company : The systematic approach of offering the productive advantages where
it optimised the cost cutting or reduction in lower cost in the market. As the competitive
position of the Walmart achieved without heavy procedure to getting scrutinize the easier
convenient on the company investing in digital technology platform where they planning to
reducing their expenses and optimised their dealing of product with customer through online
services (Puspita., 2019).
7. Physical Evidence:
Burberry Company: The factor of physical evidence of the Burberry company is getting
clean and modern stores where people are well aware about the product and company
description through which they easily get to know the update information regarding with
fashion and retailer industry business.
Walmart company : The formation of the physical evidence about the company perspective
as it now a day the decreasing of paper work as earlier it easy optimisation all the billing,
cash payment receipt are commenced through paper allotment cancelled. Apart from it the
Walmart introduced its more than 11,300 stores retailer are having presence over the
decades of the United kingdom as well as other countries actively activated to working as
globally and posted the attractive banners in that motive where they can introduced their
merchandise in all over the online platform and offline too (Abebe, 2018).
M3. Investigate the different sources of the strategies which organisation demonstrate through
business objective determined.
On the background of the company consideration in their business optimisation of
product differentiate as they implies many business plans where it supports to get analysed the
valuable platform through which the objective of company vision is clarity enough to pursue the
objective accomplish. Through the marketing mix where it helps to evaluate and monitored the
basic lacking point of resources get through organised and enhancing some dynamic changes
which occurs the behavioural description about the consumer and market scenario. To making
the comparison their specification within other subsidiaries where it provide the result that
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Burberry company is much effective than Walmart in terms of product and pricing, as well as it
is an old business venture where it having captured half of the market share and the
generalisation is optimum enough to reflect their strategic business outcomes.
TASK 3
P4. Drafting the effective source of the marketing structure plan on the formation of the
organisation perspective.
On the making of the marketing procedure or strategic planning in the business
perspective is driven about the evaluation of all the details and information regarding related
goods and services from getting scope and opportunity through tracking trending of marketing
items which highly qualified to accomplish the business objectives. It structured the well framed
time interval to getting observed the performances in the market within the consumer point of
view. Through the background of the Burberry company they have mapped their opportunities
criteria through their mission, vision and values as per with the aims that high concerned them to
getting the pattern leads to the positive performances through employees and to generates the
more employment attribution opportunity where the more man-power can increase the wellness
of the Burberry Company (Marone, 2016).
Description about company
Burberry Company which is based in United Kingdom region as it determine the British
company venture who deal with basic home essentials product, fashion hub items, clothing,
accessories etc.
Mission
The mission of the enterprise is the maintain and controlled the integrity of their brand
within the development require to capture the more market share.
Vision
As the vision is states is to establish the Burberry position firmly in luxuries fashion with
as they get to sharping the most positing rewarding towards the segments of the market
specification.
Core values and objective
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To making the effective craft man innovation and highly quality basic product without
any negative raw material consumed which matter most in distinct. The experience and
knowledge and determination to increase the internal development of one another.
Strategy Formulation
The formation of the planning about the organisation business expansion perspective that
matters to grow in the competitive market to getting the objective of succession planning. By
having to intention to attaining the procedure in a form of systematic regulation which enhanced
to allows the STP analysis which derives Segmentation, Positioning, Targeting in the
determination of the Burberry company on that sense they can highlight to measured the
customer capability, targeting the right form of consumers and mapping the optimum positing as
ranking among the organisation profit maximisation.
Market Segmentation
The market segmentation is consists about to measured the consumer buying or having
the potential of higher purchasing power in terms of customer size and customer destiny of
population size matters. As for the Burberry enterprise is commenced about their evaluation of
the buying the rightful consumer to optimising the premium determination which allows the
appreciation of the smartness and western to fashionable designed products. They have
differentiate their product in fashion terms through demographic factor as in premium aspect of
classic designed and modern style of products available
Targeting
The conceptual of targeting segment is comprising about the description of organisational
behaviour who is having a perception of better image about the product specification. The
Burberry company has been targeted on the basis of the people age and standard factor such as
the middle man aged of men and women around 30-40 around and those who have high class of
purchasing to wear as well as used the branded through authentic product approached by rich
class.
Positioning
As the Burberry company having the high amount of well framed goodwill in the market
through they representing the high class quality of product in overall specification to brands and
also they have proficient craftmanship in excellence formation facilitates in the awareness at
marketplace.
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