This marketing report examines the launch strategy for Donald B's new product, 'Chocolate Chocolate Cookie Shots,' a packaged cookie targeting the 15-25 age group. The report analyzes the competitive landscape, identifying Kimberley’s Bakeshoppe as a key competitor, and conducts a marketing environmental scan, considering competitive, regulatory, economic, and socio-cultural forces. It details market segmentation using the STP approach (segmentation, targeting, and positioning), defining the target market as health-conscious individuals aged 15-25. Product positioning emphasizes the combination of health and taste. The marketing mix is explored, including product ideas, features, pricing strategies (penetration pricing), distribution channels (retailers, online), and promotion strategies (advertising, public relations). The report also includes a marketing communications budget and concludes with an extended marketing mix analysis.