Marketing Strategy Report: Analyzing Services for Student Market

This report provides a marketing strategy for a new company targeting students, focusing on the 4Ps of the marketing mix: product/service, price, place, and promotion. The report emphasizes the importance of understanding the target market's needs and preferences to create value-added services. It discusses the significance of competitive pricing strategies and effective distribution channels. Additionally, it highlights the role of aggressive promotional techniques, such as advertising, to gain the attention of a large number of students. The report analyzes the application of these strategies, providing a comprehensive marketing approach for the company. The report is based on the assignment brief which requires students to investigate and develop an idea for an international start-up. The assignment brief consists of a Lean Canvas Proposal (Report) and Lean Canvas Pitch IDEA (PPT and Oral Presentations).

RUNNIG HEAD: MARKETING STRATEGEY 0
2020
Marketing Strategy
STUDENT’S DETAILS-

MARKETING STRATEGEY 1
Marketing Strategy
Marketing strategy is made to make the consumers aware of the company’s products and
services which can later lead to the increased selling of the products or services (Palmatier &
Crecelius, 2019). Similarly, this new company can make use of the marketing strategy to get
more attention of the students who are target market of the company. The company can make use
of 4Ps of marketing mix for the marketing of their service.
Product/Service
The company provides the services in which the company should make use of the service
which fulfills the customer demands. The new company should focus on their services which
could satisfy the needs of the students and also the company can use the value-added service
which can be compelling for the students.
Price
This is value paid as against the services. The new company is required to keep the price
of the services economical and also drawing attention upon the prices of the competitors. This
can create an impression on the customers by keeping the prices affordable through the use of the
appropriate pricing strategy which fits to the budget of the students (Zhang & Wang, 2019).
Place
This will determine the ways the company will deliver the services to the customers. The
new company will maintain a good connect with the flat owners or householders for the
facilitation of the timely accommodation services to the students. The company should provide
timely services to the customers through taking care of their needs.
Promotion
This is concerned with the awareness of the services of the company through the use of
the aggressive promotional technique (Alexandrescu & Milandru, 2018). The company can make
use of the advertising through making use of the attractive services which can be helpful in the
gaining of attention of large number of the students.

MARKETING STRATEGEY 2
References
Alexandrescu, M., & Milandru, M. (2018). Promotion as a form of Communication of the
Marketing Strategy. Land Forces Academy Review, 23(4), 268-274.
Palmatier, R., & Crecelius, A. (2019). The “first principles” of marketing strategy. AMS Review,
9(1-2), 5-26.
Zhang, J., & Wang, R. (2019). Research on the Marketing Strategy of New Energy Vehicles in
SL Company. American Journal of Industrial and Business Management, 9(2), 306-314.