Analyzing Marketing Strategies for LiveStyle's Tomorrowland Event

This report analyzes the marketing strategies implemented for the Tomorrowland event, focusing on LiveStyle's approach. The analysis covers various aspects, including networking and referrals, search engine marketing and optimization, and email marketing. It highlights the importance of social connections, website optimization, and direct communication through email. The report further examines the legal, ethical, and sustainable considerations adopted, such as introducing sustainable raw materials and safety measures. The implications of these strategies are discussed, including the effectiveness of networking, the importance of search engine optimization, and the impact of social media engagement. Challenges such as ticket sales and drug consumption are also addressed, along with the implemented solutions. The report concludes by emphasizing the effectiveness of the brand identity and advanced search engine optimization.

DEVELOPING STRATEGY FOR EVENT MANAGEMENT
NAME OF THE STUDENT
NAME OF THE UNIVERSITY
AUTHOR NOTE

MARKETING STRATEGY OF LIVESTYLE
COMPANY FOR TOMORROWLAND AND ITS
IMPLICATIONS.

MARKETING STRATEGY AND ITS
IMPLICATION
Networking/ Referrals: The event planners of Tomorrowland
are by nature social animals. It is of no surprise when most of
the event planners are accustomed with networking, which
happens to be one of the most effective tool of marketing.
Nurturing and developing relationship is very important for
event managers. Tomorrowland has fan base from all across
the globe. People coming here becomes family for few days.
This is a good tool of networking in a way. Apart from that, it
has a big community of people on social platforms and as well
as physically all around the world.

Search Engine Marketing and Optimization: In today’s digital
era, having a website for any company is very crucial.
LiveStyle has a separate website for Tomorrowland. The event
planners use the method of search engine optimization
effectively and do the required things like producing ads,
optimizing the search and so on. This helps in more
engagement and reach more number of audience all across
the world.

E-mail: The Company also sends invites and offer mails to
both the subscribers and sends promotional mails to people
out there. They also form groups or communities with
strangers and form a virtual collective where every update
about the event is posted throughout the year.

The legal, ethical and sustainable considerations are
addressed by introducing sustainable raw materials, taking
permission from government prior to the event and
introducing careful and safety measures for the attendees.

In the process of strategy development, the stakeholders are
kept in mind and consulted accordingly. They are a part of the
company and need to know about its whereabouts in details
for investing. LiveStyle holds a meeting with all its
stakeholders once in a month and discussed the collected
data of entire month with updating strategies for the
upcoming month for increasing productivity.

IMPLICATION
The event planners of Tomorrowland do not miss any chance to communicate and
make contacts with people they meet that can be beneficial for them. The event
planners have gathered some potential contacts from the previous year’s visitors
who turned out to be brilliant graphic artist and associated with advertisements and
printing. They were offered to work with the team of Tomorrowland. A project have
been signed where these artists will be doing graphics and advertise the festival on
social media. Though every marketing strategy haven’t been successful. People still
find it difficult to get tickets as they sold out quick. For that tickets were made with a
higher rate but according to annual reports it has been observed that people don’t
generally opt for that option. Also the consumption of drug is an issue because
instead of banning, some people manage to get drugs and sell them inside the
event. For that advanced security is being managed at present.

The search engine optimization have been advanced and made
easier to find virtually. The hype for Tomorrowland is for real.
The brand’s identity does most of the work on search bar but
still the optimization has been done in an advanced level.
Monthly promotional mails are sent to people all across the
globe that has brief information about the latest edition. Social
media engagement has increased after the weekly weekend
uploads of clips and images from the previous editions. Legal,
ethical and sustainable components got implemented by
taking prior permissions, introducing safety measures that are
new and introducing an option of recycling.

THANK YOU