Travel Heaven: Marketing Strategy Report for Business Development

This report provides a comprehensive analysis of Travel Heaven's marketing strategy. It begins by outlining the company's vision, objectives, and target market, including single travellers, school trips, and families. The report then delves into the company's strengths, such as local tours and competitive pricing, while also acknowledging weaknesses like the lack of an online presence. Opportunities are identified, such as low overheads, and potential threats, such as competition, are discussed. The report covers pricing strategies, including competitive pricing and the use of a penetration strategy, and explores the importance of location and product offerings, such as hotel stays and holiday packages. The report also outlines promotional strategies, including online platforms and app development. Finally, the report includes the investment required and references to support the analysis. The solution is available on Desklib for students.

Vision
To become the leading online holiday searcher and first click for all the travellers.
Objectives
 Providing travellers with unexplored destinations which are safe for them to travel to.
 To be able to reach out to the local tour operations in destination countries.
 Get low price air carriers for the travellers for comfortable and faster transport.
Goals
Goal for travellers heaven is to make sure that they are providing best places for
travelling at low price.
My background
 Experience of working in a travel agency before resuming university studies.
 Experience of 7 years in product sourcing for travellers who love holidays.
 To provide the travellers to provide the best bookings and safe holiday packages which
are present.
Strengths
 Tours are going to be local.
 Pricing is going to be according to competition.
 Flights must be regular so that more clients would get attracted.
Weaknesses
 Online presences is missing which is a major drawback for the organization.
 Finances are not present for marketing,
 Experience in employees is also missing which is not good for the company to be able to
gain competitive advantage.
Opportunities
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 Less overheads with possible growth is present.
 Unique locations are going to get in unique identity for the company in the market.
 Unique market is going to rise in the market due to this factor.
Threats
 Risks would be involved in a start up organization which can make the company lose
their loyalty and trust of the clients as well.
 Competition is high in the market which is not good for travel heaven.
 Idea can be copied easily by other organizations making the company not be able to gain
the right client base for themselves in market.
Target market
 Single travellers.
 School and university trips.
 Families.
 Business trips.
Competition
 Tripadvisor
 Vrbo
 Aurhomes
Price
 Competitive pricing would be used.
 Location, local tour, etc. would be dependent on pricing factor.
 Penetration strategy is going to be used by Travellers Heaven in order to be able to gain
more customer base.
Place
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 Locations are going to be multiple which is going to be good for the company's
reputation and value in market.
 Rare places would be explored and added in the places where travellers heaven clients
would love to travel.
 Explore and expand in other cities and countries which is going to get in higher
competitive advantage.
Product
 Stay in hotel.
 Holiday packages.
 Flights.
Promotion
 Google and other online platforms would be used for promotions.
 Develop app and promote it so that the awareness of the organization would be higher in
market.
 Presence on web would be promoted making more communication be present between
the company and the clients which are present in the organization.
Investment required: £69,000.
Source: Bank loan.
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REFERENCES
Grubor, A. and Jakša, O., 2018. Internet marketing as a business necessity. Interdisciplinary
Description of Complex Systems: INDECS. 16(2). pp.265-274.
McKay, G., Hopkinson, P. and Ng, L.H., 2018. Fundamentals of Marketing. Goodfellow
Publishers Limited.
STEENSMA, J.T and et.al., 2017. Enhancing Dissemination Though Marketing and Distribution
Systems. Dissemination and Implementation Research in Health: Translating Science to
Practice. p.191.
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