Strategic Marketing Plan for Travelodge Expansion and Services

This assignment provides a marketing plan for Travelodge, focusing on the launch of new premium services. It includes a competitive analysis, examining Travelodge's strengths, weaknesses, opportunities, and threats. The plan outlines marketing strategies such as lower pricing, targeting specific demographics, and leveraging online platforms. The document references academic sources to support the analysis and recommendations. It also includes a discussion of the company's mission, vision, and values, as well as a focus on adapting to ecotourism and green trends to enhance its reputation. The plan covers key aspects like advertising, financial considerations, and distribution channels, offering a comprehensive overview of how Travelodge can enhance its market position and customer base.

Basic marketing plan for Travel-lodge
Research- Travel-lodge is going to
launch premium rooms for its
consumers. For this company needs to
involve in doing market research about
its competitors.
Advertising- For advertising their new
product, they must make use of online
platforms like social media channels.
Finance- Travel-lodge must set their
budget in such a way that company
bears no loss and they save a lot amount
of money.
Distribution- Company needs to select
efficient distribution channel, so that
consumers get proper benefits of there
services.
Mission : travelogue mission is to give their best hospitality services through giving accommodation
facilities, food and beverage, relaxation, fun and many other things. Their mission is to gain customer
attention providing best services of bedrooms, food, gaming etc (Law, Buhalis and Cobanoglu, 2014).
Situation analysis
Strength: they give very affordable services, also improve their company position, they are ready
with their good experience, skills, talent or other factors. They also try to get improve in their marketing
knowledge to make their position in the marketplace.
Weakness: there are some factors that decrease their organisation rating and performance.
Travelogue does not fit for its customers because they are providing their products and services less than
the other organisation (Beldona and Kher, 2015). Their plan is looking boring and unattractive to their
customers.
Opportunities: according to the new trends Travelogue follow ecotourism and green trend in their
organisation. They can make eco-friendly environment to make their reputation and progress in
marketplace. Through feed back of customers they make changes in necessary areas.
Threats: In the travelogue hospitality sector is a very big competition in marketplace. There are
many other competitors who can offers a big range of products in hotels of 1 to 5 stars. Their presence is
very limited and they only focused on UK (Flora, Schooler and Pierson, 2018).
Marketing strategies
travlodge is adopting lower price strategy for providing exclusive and luxury quality services to
the customers. that help business in attracting more buyers towards its services.They are targeting the
people according to their demographics that assist in gaining high number of customer.
Hanssens, D.M. and et.al., 2014. Consumer attitude metrics for guiding marketing mix
decisions. Marketing Science.33(4). pp.534-550.
Dzhandzhugazova, E. A. and et.al., 2016. Innovations in hospitality industry. International
Journal of Environmental and Science Education. 11(17). pp.10387-10400.