University Marketing Module: Week-by-Week Learning Log and Reflections

This assignment presents a student's reflective learning log from a marketing module, detailing their experiences across six weeks. Each week's entry outlines learning activities, both in and out of the classroom, along with reflections on what went well, what could have been improved, and how the student would approach similar situations differently in the future. The log covers various aspects of marketing, including market analysis, product development, data collection, resource management, and external environment analysis. The student evaluates their performance, identifies barriers to learning, and discusses how they could have overcome them, providing insights into their growth and understanding of marketing concepts. The final section summarizes the overall learning experience, highlighting key takeaways and areas for future development in the fields of marketing and communication.

Module Learning Log
Week What happened? Your learning experience
Describe your learning activities during each week of the
module, both in class and out of class.
Reflections
What was good and bad about the experience? What else you could have done?
If this happened again, what would you do differently?
Critically reflect upon the activities, evaluating your performance and including examples of
achievements. If you encountered any barriers to learning, discuss how you could have overcome them.
Week 1. The first week focused around us getting together to finish
this project. During this week we identified about different
aspects of the market theoretically and practically.
The good experience during this week is relates to higher understanding on the concepts of marketing
and identified how a business can venture in the market. The bad experience during this week relates to
screening of data which I could have done better. I opted for a single approach to collection of data
which really affected my collection of data.
Week 2. This week focused on understanding of different aspects of
the market and identifying a gap so that a further product
could be developed.
The second week focused on collection of detailed information on the subject matter. Identifying
plethora of sources to understand the market was a very difficult task which I could have done better
with guidance of tutor. The positive aspect during this week that I was able to get enough information to
get me going for this project.
Week 3. This week revolved around screening of data and
identifying crucial information for the project. The learning
experience during this time is to make appropriate use of
plethora of information.
The positive aspect about this experience is that I was able to perform well on managing of resources
ideally and was able to get hold of crucial information required to proceed further. The negative aspect
about this experience is that I felt frustrated as I was not able to sort through the documents and
information in a sequential manner.
Week 4. The fourth week focused around consulting tutor relating to
the proposal I have developed. The learning experience
during this period is that I was able to understand other
perspective and gain some crucial ideas relates to product
development.
The interaction with colleagues is a very positive experience as I was able to get different ideas that can
be undertaken for this project. The bad experience during this week is that I was lacking behind them in
terms of creativity and market research. This section would be emphasized by me if this happened
again.
Week 5. The fifth week was all about researching the most
appropriate processes through which external environment
of the business could be analysed.
The most effective aspect of the same was regarding the determination of factors which could likely to
influence the overall operations of company. However, it was really complex gaining information about
political and economical condition of the UK. This is because of the uncertainty. This aspect could have
been approached as per newspapers and government websites which could provide useful information.
Week 6. This week focused on brainstorming on all the information
collected and compiling to make a report.
Favourable aspect about the same was in relation to segregation of information which was done
effectively as per different sections. However, segregating useful information from the data was very
hectic. I could have approached it differently through data management processes to ensure
segregation in prior stages itself.

Summary of
reflections
It was a learning experience working for this module as it
helped me gain insight about different aspects of marketing
and communication.
Teamwork, gathering information and learning were some of the most useful and favourable tasks.
However, I still require to learn more effectively and get proper training regarding my shortcomings to
make it effective in future.