Marketing Report: Analyzing Super-dry and Olivers Apparel Success

This report, a student's analysis for a Principles of Marketing assignment, compares two UK fashion retailers, Super-dry and Olivers Apparel. It delves into the core marketing principles applied by each company, examining their product strategies, pricing, promotional activities, and distribution methods. The report utilizes SWOT analysis to evaluate the strengths, weaknesses, opportunities, and threats faced by both companies, providing a comprehensive understanding of their market positions and competitive advantages. The analysis highlights Super-dry's strong brand image and successful global expansion, contrasting it with Olivers Apparel's approach. The report concludes by identifying Super-dry as the more successful firm, emphasizing its customer-centric strategies and effective use of social media for targeted marketing. The provided references include key marketing texts to support the analysis.

Principles of
Marketing
(Task 2)

Table of Content
 Introduction
 which companies is more successful out of the two
companies
 Why is one company successful than the other.
 What are the sources of the company's success
 Conclusion

INTRODUCTION
The concept of marketing is considered to be the whole and
soul of the business association. Principles of marketing
plays a essential role in the association as these principles
are those which are mainly concerned with framing
products,price, promotion and distribution strategy of the
firm.

Which companies is more successful out of the two
companies
The two companies taken for the report are Super-dry and
Olivers Apparel both are dealing in fashion retailer in UK
.

About Super-dry
This is a UK fashion retailer and are successfully serving best
products to their loyal customers. In order to capitalise
Super-dry is releasing it's sportswear line in hundred
countries across the globe.

About Olivers Apparel
It was a hatched small workshop in California with handful
of fabric swatches. Olivers Apparel did not start with
venture capital. Their main vision is simpler, sturdier
wardrobe of athletic necessities.

Why is one company successful than the other.
SWOT analysis: It is way by which firm is able to
understand their strength and weaknesses easily. Moreover,
opportunities lying in the market is studies so that they can
be turned them into business success.

SWOT analysis of Super-dry
Strengths Weaknesses
Super-dry brand image is very strong in
global market place. Due to which loyal
customer are build towards the product.
Over the years by satisfying consumers needs
and wants in the set time frame firm has
gained huge profits. Which results in
accumulation of huge cash amount.
Firm is more focusing on innovation and
diversification. Which results in creating
tough competition for others dealing in
same segments.
The main loop hole is that it rely on only one
single brand.
Firm lacks in large size due to which huge
market ratio is not captured. Super-dry and
Olivers Apparel

Continue..
Opportunity Threat
For Super-dry there are huge
opportunities as firm has
untapped US market. By
exploring the fashion retail
business in US market will turn
out to be more profitable in
nature. Also, chances of
capturing huge market ratio will
be increased.
Firm is selling counterfeit products
from copyright website. Which
can be big threat in the up-
coming years.
Frequent modification according
to dynamic environment affect
the business as employees are
unable to achieve the desire
outcomes.

SWOT analysis of Olivers Apparel
Strengths Weaknesses
In Vault Consulting Olivers
Apparel was ranked top. Which
raised their images in the
market .
In around twenty five countries
company has a geographic
reach.
Pan industry experience adds
value to Olivers Apparel.
Organization is a part of Marsh
and McLennan company. They
provide Olivers Apparel wide
area of expertise.
Business administration is setting
up their own analytical centres
hurts busies across the globe.

Continue...
Opportunity Threat
In cut throat competitive world the
uplifting economies is beneficial
as it leads in creating huge
opportunities.
For Olivers Apparel there is big
opportunities prevailing in the
open market place. Company
can tie-up international brands.
The continuous increase in on-
going recession directly affect
Olivers Apparel.
The reputation of organization is
badly affected as it is associated
with several financial
controversies.

CONCLUSION
From the above it can be concluded that from the two
companies the Super-dry is selected as the best firm. As they
are successfully full-filling the needs of the customers. Social
media platform is adopted to attract targeted customers.
Which raised their sales and revenue ratio to a large extent.

References
Kotler, P. and Armstrong, G., 2013. Principles of Marketing (16th Global
Edition).
Bühler, A. and Nufer, G., 2015. Marketing in sports.
Moriarty, S. E. And et. al., 2012. Advertising & IMC: principles & practice.
Upper Saddle River, NJ: Pearson.

THANK-YOU