[Business Name] Marketing Plan for Drive Through Supermarket [YEAR]

This marketing plan outlines the strategy for a new Drive Through Supermarket in Melbourne. It begins with a market overview, highlighting the potential of the household items market in Melbourne and the need for well-thought-out strategies to compete with established firms. The plan defines the target market as the entire population, segmenting it into corporate and individual clients, and provides detailed customer profiles. It includes a thorough market research and industry analysis, emphasizing the importance of adapting to market dynamics such as technology and healthy food trends. A competitor analysis is also included, comparing key players like Coles and Pick n Pay, and identifying their strengths and weaknesses. The plan references relevant academic sources to support its findings.