Marketing System Analysis of Woolworths Community Engagement

This report provides an analysis of the Woolworths marketing system, examining its community engagement programs, brand management strategies, and overall business opportunities. The report begins with an overview of Woolworths, including its establishment, market presence, and financial performance. It then delves into the company's community engagement initiatives, such as 'Fruit for Kids' and 'Earn and Learn,' highlighting the role these programs play in connecting with customers. The analysis explores Woolworths' roles within the marketing system, including brand management and market research, and identifies opportunities for business expansion and diversification. The report applies system theory concepts to understand Woolworths' operations, defining system boundaries and their implications. Finally, the report offers recommendations for attracting sponsors, engaging the government, promoting business conferences, and providing innovative business exhibitions to enhance Woolworths' marketing effectiveness. The report is supported by references to academic and industry sources, providing a comprehensive understanding of Woolworths' marketing approach.

MARKETING SYSTEM

Introduction
The marketing systems can exist from the most primitive
societies to the most advanced civilizations or the
western economies
Woolworths has a number of different types of programs
that it implement in the market
The scale leads to the product markets, specialized group
of firms
Channels and a selected range of industries and the
existence of a specific range of business eco-system

Overview of the organization
Woolworths is an Australian super market
established in 1984
The company sells groceries and other
daily usage items
It owns about 1000 stores across Australia
The store has 111,000 employees and
makes about $42.132 billion

The problem
The Community Engagement
program of Woolworths has been in
presence for a long time
Initiatives taken by Woolworths
includes Fruit for Kids, Earn and
Learn, White Ribbon, S.T.A.N.D
The presence of the business
organization in the different towns
makes it easier for the customers
too to engage with the business
The partners of Woolworths like
Foodbank and OzHarvest help in
the development of the programs

Role within a Marketing
System and Key Opportunities
The roles include:
Defining and managing the brand name of the organization
Conducting campaigns to promote the brand
Producing both internal and external communications
Conducting customer and market research
The opportunities include:
To expand their business limits and ensure the presence of the stores at
places other than Australia
To expand their line of business and deal in other different businesses
To search for acquisitions in developing economies which are the best
markets for retail stores

System Theory Concept and
Link
System:
A system is a group of elements that interact
with one another and has a few things in
common
Community development of Woolworths can
have smaller systems
Large number of systems make up large
community
Community engagement programs can help
Woolworths to be successful

Contd..
System boundary:
The boundary is imaginative and
determines the concept
Boundaries can be defined in three
ways
Large boundaries include the stores
outside of the country like in New
Zealand
Medium boundaries are the stores in
Queensland or New South Wales

Recommendations
Attract sponsors for community engagement
Engage the Government
Promote business conferences
Provide new and innovative business
exhibitions

References
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The use of community based social marketing for behavioural change and smart
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Epstein-Corbin, M., Servetas, C., Donohue, M.C., Norman, G.J. and Raab, F., 2015.
Clinical trial management of participant recruitment, enrollment, engagement,
and retention in the SMART study using a Marketing and Information Technology
(MARKIT) model. Contemporary clinical trials, 42, pp.185-195.
 Hollebeek, L.D., Juric, B. and Tang, W., 2017. Virtual Brand community
engagement practices: a refined typology and model. Journal of Services
Marketing, 31(3), pp.204-217.
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system and method for linking community programs and merchants in a
marketing program. U.S. Patent 9,111,295.
 Varma, D.S., Hart, M., McIntyre, D.S., Kwiatkowski, E. and Cottler, L.B., 2016. A
Research Protocol to Test the Effectiveness of Text Messaging and Reminder Calls
to Increase Service Use Referrals in a Community Engagement Program. JMIR
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 Woolworthsgroup.com.au. (2018). Supporting our community - Woolworths
Group. [online] Available at:
https://www.woolworthsgroup.com.au/page/community-and-responsibility/group-