Research Project: Marketing Tactics Impact on Hilton Hotel Performance

This research project investigates the impact of marketing tactics on the business performance of Hilton Hotel. The study aims to understand marketing concepts, analyze marketing strategies used by Hilton for brand awareness, examine the impact of various tactics on sales and profitability, and recommend suitable strategies for maximizing business performance. The research employs an inductive approach with interpretivism philosophy and a descriptive design, utilizing primary data and qualitative analysis. Key findings include the effectiveness of marketing activities in increasing profitability, the significant influence of marketing on customer buying behavior, the importance of promotional activities in attracting customers, and concerns regarding privacy in social media advertising. The research also explores the perception of online marketing as a safe process and the challenges related to information gathering in online marketing.

Topic
To analyse the impact of Marketing
tactics on business performance “A
case study of Hotel Hilton
Research Project

 The present assignment is based on the activities of hotel “
Hilton” in relation to improve profitability and productivity
by having increment in the sales of firm.
 In order to cope up with this the performance of business is
need to be analyzed so that customer can be satisfied. It is
very important to understand the market activities in
relation to developing good sales plan.
 The manager, employees and customer plays the main role
in order to improve brand image of business enterprise in
market.
Background of the study

 Aim
With the help of this there can be effective identification of
Marketing tactics on business performance. As per the case
study of “Hotel Hilton” in relation to improve sales.
 Objective of research
 To understand the concept of marketing and its
significance.
 To analyse different types of marketing strategies used by
“Hilton hotel” for brand awareness.
 To examine the impact of numerous marketing tactics on
organisational sales and profitability.
 To recommend the most suitable marketing strategy to
“Hilton hotel” for maximising business performance.
Research aims and objectives

Research Methodology
 Research Approach: Inductive
 Research philosophy: Interpretvitism
 Research Design: Descriptive
 Data Collection: Primary
 Data Analysis: Qualitative

THEME 1: Marketing activities is effective for increment
in profitability of firm
 It can be interpreted that
marketing activities has
effect on people as 47 % of
the respondents are in
favour of it.
 This implies that marketing
plays essential role in
organisation.
 Marketing influence buying
behaviour of customers

THEME 2: Marketing influence buying behaviour of customers
 It can be interpreted from
the above table that
marketing has immense
influence on people as 86
% are in favour it as
marketing activities has a
great impact on minds of
people.
 Thus, it can be said that
marketing help
organisation to sell
products through way of
effective promotion which
help company to achieve
sales.

Theme 3: Kind of source you prefer to aware customer about
your products
 It can be interpreted that
customers are attracted by
promotional activities up
to high extent.
 This is evident from the
above table that 40 % of
respondents are in favour
of promotional activities
and as such, customers
are attracted by various
advertising activities
initiated by company.

Theme 4: Social medial marketing is effective in order
to attract customer
 It can be interpreted that
social media marketing is
not an effective tool for
promoting products.
 This is evident from the
above fact that 33 % of
people believes that social
media marketing is not
helpful as customers are
attracted by various
promotional activities.

Theme: 5 The privacy is the major concern with social
media advertising
 From the above chart it
has been interpreted that
the confidentiality of
information is the major
issue which arise with use
of social media
advertising.
 In accordance, it has been
evaluated that as per 46
percent of individuals
agree that it is the major
threat to advertising on
social media platform.
 Further, it can be
concluded that as per 20
% of people use of
technological up gradation

Theme 6: Most of the people think that online
marketing is safe process.
 With the help of above
chart it has been
concluded that, Almost
46.67% individual thinks
that the process online
market is the safest
process to carry each thing
effectively.
 The online marketing is the
effective process in order
to carry the all business
activities.

Theme 7: The wider information can be gathered is the
attractive feature for online marking.
 With the help of above chart
it has been concluded that
the 33.33% of information
can be wide this is the major
concern which can affect the
process of online marketing.
 It has been concluded that
this is also can be act as the
major threat or also will be
helpful in relation to process
online marketing in effective
manner.

THANK YOU