This case study assessment focuses on developing marketing tactics and an implementation plan for CR Brokers. The assignment requires students to create detailed marketing tactics for various strategies, including product, price, place, promotion, people, process, and physical evidence. Each tactic includes a scheduled start and finish date, marketing metrics, costing, responsible individuals, resources, and contingency plans. The assignment emphasizes the importance of relating tactics to overarching strategies and providing specific, actionable steps. Students are also tasked with revising existing tactics based on provided thought starters and examples, ensuring that all activities align with a 2020 marketing plan. The case study assesses the student's ability to create a comprehensive and actionable marketing plan for a real-world scenario.
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