Developing Marketing Strategies: Target Market & Product Approach

This report delves into the critical aspects of marketing and management, emphasizing the importance of defining a target market and developing effective product and service strategies. It highlights the need for businesses to expand their market reach while maintaining service quality. The report discusses segmenting the target audience based on geographic, demographic, and psychographic factors, focusing on customers in Central Africa aged 20-40 with an average income. It outlines product and service strategies, emphasizing superior quality products at affordable prices and multilingual customer service. A key message is conveying quality services at affordable prices. The analysis includes a competitor analysis of WD Ice factory, highlighting the need to innovate product strategies to maintain a competitive edge. The report concludes by emphasizing the importance of a value proposition that highlights unique product features and benefits. Desklib provides a platform to access more such solved assignments.

Running head: MARKETING AND MANAGEMENT
Marketing and Management
Name of the Student
Name of the University
Author’s Note

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MARKETING AND MANAGEMENT
Along with providing quality of services, the role of business experts is to expand their
market in different multinational geographic boundaries. Packaged ice is the core product based
on which the organization can grab the attention of customers. In order to gain customers’
attention from the sectors of restaurants, food distributors, supermarkets the organization needs
to make effective strategy and policy in segregating target market and fulfil their needs and
demands.
Statement for target market:
Target market segment segregates the target audience as per their geographic,
demographic and psychographic way.
Who is the target market?
Target market is segregated as per geographic, demographic and psychographic ways
(Ginsburg & Pawlson, 2014). Customers from different geographic areas of Central Africa are
primarily targeted. As per demographic backgrounds, people from 20 to 40 groups of people are
the primary target audience with average state of income. In addition, the organization is flexible
in delivering services from the people of various cultures, beliefs and values.
Product strategy:
Providing superior quality of products in affordable price range is the primary strategy of
organizational experts.
Service strategy:
The customer service providers are flexible in delivering online services to the proper
destinations of restaurants, supermarket centres and food distributers (Delmas & Pekovic, 2015).

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MARKETING AND MANAGEMENT
In addition, the customer service providers are very much flexible and professional having
multilingual flexibility.
Overall message:
Quality services along with affordable product price are the primary message that can be
conveyed towards the target customers.
Competitors’ target:
In order to plan effective marketing strategies and policies the business experts have ti
gain in-depth knowledge and experience about the competitors’ target market. WD Ice factory
has already created immense popularity in the market of Africa for their diversified products
(Ginsburg & Pawlson, 2014). In order to expand their business this competitor has focused to
provide packaged Ice for health care centre as well so that it can be helpful for the patients as
well. In order to give market threat to this competitor, the business experts would have to
increase their product strategy and policy.
Value proposition:
Value proposition is the innovation strategy based on which the business experts create
the value of their products and services by highlighting product and service features. In order to
make effective value proposition strategy the business experts have highlighted product features,
their specific benefits and their specializations which differentiated their products from others.

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MARKETING AND MANAGEMENT
Reference List:
Delmas, M. A., & Pekovic, S. (2015). Resource efficiency strategies and market
conditions. Long Range Planning, 48(2), 80-94.
Ginsburg, P. B., & Pawlson, L. G. (2014). Seeking lower prices where providers are
consolidated: an examination of market and policy strategies. Health Affairs, 33(6), 1067-1075.
Palekhova, L., & Pivnyak, G. (2014). Exploring market strategies based on voluntary
environmental certification in a Post-Soviet transition economy. In Voluntary Standard
Systems (pp. 165-175). Springer, Berlin, Heidelberg.