MNG81001 Assessment 2: Report on Virtual Marketing Teams for ABC

This report, prepared for the Marketing Director of ABC Company, evaluates the potential implementation of a virtual marketing team. It discusses the advantages of virtual teams, such as leveraging international talent and reducing real estate costs. The report also addresses potential disadvantages, including poor internet connectivity and potential employee conflicts due to cultural differences. The author recommends the adoption of virtual teams, suggesting the use of instant messaging and other communication tools to maintain constant connection and diversify the company's skills and knowledge. The report is based on credible sources and follows the SCU Harvard referencing style.

MANAGEMENT
COMMUNICATION
Name of the Student:
Name of the University:
Author’s Note:

Virtual Teams
 Virtual teams are becoming the most widely used means of
modern business communication. They help in forming
international teams via technologically advanced platforms
like video conferencing.

Virtual Team Usage
Advantages Disadvantages
 Virtual teams help in levaraging the international talent.(Pozin et al 2018).
 ABC Company will be able to collaborate with staffs from Sanghai, Los
Angeles, Bangalore.
 Reduction in real estate cost
 ABC company will be able to save real estate cost and invest in their
R&D department.
 Poor internet connection might hamper the business meetings (Bartel-Radic &
Münch 2016)
 Certain employees might become unresponsive intentionally
 Employees conflicts might arise due to cultural difference

Conclusion
 ABC company has to use the instant messages, hangouts in
order to stay in constant connection with their employees so
that there is no gaps in between. They have to use the virtual
team system in order to diversify their range of skills and
knowledge.

REFERENCES
 Bartel-Radic, A. & Münch, F., 2016, June.
Multicultural Teams as Loosely Coupled Systems:
Insights from a case study. In 6e Conférence Atlas
AFMI.
 Pozin, M.A.A., Nawi, M.N.M., Lee, A. & Azman,
M.N.A., 2018. Improving communication in
managing industrialised building system (IBS)
projects: virtual environment. Malaysian
Construction Research Journal, 2(2), pp.1-13.

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