Marketing Principles and Techniques Report: Biscuiteers Analysis
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This report provides a detailed overview of marketing principles and techniques, emphasizing the importance of market research, segmentation, and the marketing mix. It examines how businesses, specifically Biscuiteers, can utilize various market research methods such as surveys, interviews, and observation to understand consumer needs and preferences. The report explores the application of market analysis tools like PESTLE and SWOT analyses to assess the impact of different factors on the business. Furthermore, it discusses the significance of e-marketing, including social media, email, content marketing, and PPC strategies, along with methods to manage a company's online image. The report concludes with an analysis of Biscuiteers' target market and findings from research and analysis, including the impact of Brexit and technological advancements on the company's marketing strategies.

Marketing Principle
and Technique
and Technique
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Table of Contents
INTRODUCTION
Marketing
Marketing Research
REFERENCES
INTRODUCTION
Marketing
Marketing Research
REFERENCES

INTRODUCTION
Marketing can be defined as set of activities and processes for creating,
communicating, delivering and exchanging offerings that have value for customers or
clients. This means that marketing involve wide range of activities that are part of key
activities. This report will discuss about marketing and its activities and market
research. Followed by this E-marketing will also be discussed.
Marketing can be defined as set of activities and processes for creating,
communicating, delivering and exchanging offerings that have value for customers or
clients. This means that marketing involve wide range of activities that are part of key
activities. This report will discuss about marketing and its activities and market
research. Followed by this E-marketing will also be discussed.
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Marketing
Marketing that is mainly attributed to activities aimed to promoting business and its
products, but it is much more than this. Marketing is a process of making research,
on the basis of research creating product, later communicating about availability of
the product, undertaking transaction and delivering products to customers.
Businesses that are customer centric, means focuses on needs and requirements of the
customers offers product accordingly are more likely to succeed compared to those
forcing their products on customers. This is why in marketing research is undertaken
to know what customers require and how business can fulfil their requirements.
Marketing that is mainly attributed to activities aimed to promoting business and its
products, but it is much more than this. Marketing is a process of making research,
on the basis of research creating product, later communicating about availability of
the product, undertaking transaction and delivering products to customers.
Businesses that are customer centric, means focuses on needs and requirements of the
customers offers product accordingly are more likely to succeed compared to those
forcing their products on customers. This is why in marketing research is undertaken
to know what customers require and how business can fulfil their requirements.
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Segmentation
In order to identify right customers for the business Biscuiteers can undertake
market segmentation. Market segmentation is a process under which business
identify different market segments, which them in identifying market that they are
willing to serve and they can serve. Types of market segmentation that Biscuiteers
can consider are demographic, psychographic, behavioural and geographical. For
example- Biscuiteers segment its market on the basis of demographic
characteristics. On this basis it create and promote its products. Demographic
characteristics include characteristics such as age, income, gender, education,
ethnicity etc.
In order to identify right customers for the business Biscuiteers can undertake
market segmentation. Market segmentation is a process under which business
identify different market segments, which them in identifying market that they are
willing to serve and they can serve. Types of market segmentation that Biscuiteers
can consider are demographic, psychographic, behavioural and geographical. For
example- Biscuiteers segment its market on the basis of demographic
characteristics. On this basis it create and promote its products. Demographic
characteristics include characteristics such as age, income, gender, education,
ethnicity etc.

Marketing Mix
In order to create strategies for marketing, marketing mix is utilised by businesses. Marketing
mix refers to set of activities and tactics created by organisation to promote their product in their
target market. Marketing mix includes following elements-
Product- This includes strategies about product that is created and sold by Biscuiteers.
Price- This means adopting a price strategy that allows them good return and revenue and at the
same time it should be able to attract and retain customers.
Place- This is concerned point of sale. Biscuiteers should adopt a place strategy in which offline
and online places can be adopted by Biscuiteers.
Promotion- This strategy includes strategy for promotion of the business and online strategy is
most suitable to reach target audience and is also cost friendly.
In order to create strategies for marketing, marketing mix is utilised by businesses. Marketing
mix refers to set of activities and tactics created by organisation to promote their product in their
target market. Marketing mix includes following elements-
Product- This includes strategies about product that is created and sold by Biscuiteers.
Price- This means adopting a price strategy that allows them good return and revenue and at the
same time it should be able to attract and retain customers.
Place- This is concerned point of sale. Biscuiteers should adopt a place strategy in which offline
and online places can be adopted by Biscuiteers.
Promotion- This strategy includes strategy for promotion of the business and online strategy is
most suitable to reach target audience and is also cost friendly.
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Marketing Research
Market research is an process through which businesses can identify
changing requirements of the market and its target audience. Market research
enables businesses to adapt changes and create strategies to address the
required changes.
Aims of Research and Market Analysis for Biscuiteers can be-
Studying needs, desires and expectation of consumers
Reaction of consumers and customers regarding products and its attributes
Identifying suitability of promotion strategise of the company
Market research is an process through which businesses can identify
changing requirements of the market and its target audience. Market research
enables businesses to adapt changes and create strategies to address the
required changes.
Aims of Research and Market Analysis for Biscuiteers can be-
Studying needs, desires and expectation of consumers
Reaction of consumers and customers regarding products and its attributes
Identifying suitability of promotion strategise of the company
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Market Research Methods
There are different methods for market research that Biscuiteers utilise some of these are-
Surveys- This is one of the method in which Biscuiteers can make surveys and identify
what customers think about its products and what are the elements that needs to be
changed.
Interviews
Observation- This means observing consumers and identifying their attitude towards
products.
Among these survey can be a suitable approach that Biscuiteers can utilise for market
research.
There are different methods for market research that Biscuiteers utilise some of these are-
Surveys- This is one of the method in which Biscuiteers can make surveys and identify
what customers think about its products and what are the elements that needs to be
changed.
Interviews
Observation- This means observing consumers and identifying their attitude towards
products.
Among these survey can be a suitable approach that Biscuiteers can utilise for market
research.

Market Analysis Tools and Techniques
Market analysis tools and techniques are those through which Biscuiteers can understand what
impact does different factors of marketing environment can make on the business. This also
involves what business can do to cope with the changes. Some of the tools and techniques are-
Pestle Analysis- This means political, economical, social, technological, legal and
environmental factors. Through this framework business can identify impact of these factors on
the business.
SWOT Analysis- This helps in identifying strength, weaknesses, opportunities and threats for
business. Through this framework Biscuiteers can identify what are its strength and
weaknesses.
Market analysis tools and techniques are those through which Biscuiteers can understand what
impact does different factors of marketing environment can make on the business. This also
involves what business can do to cope with the changes. Some of the tools and techniques are-
Pestle Analysis- This means political, economical, social, technological, legal and
environmental factors. Through this framework business can identify impact of these factors on
the business.
SWOT Analysis- This helps in identifying strength, weaknesses, opportunities and threats for
business. Through this framework Biscuiteers can identify what are its strength and
weaknesses.
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E- marketing
In such a Technological era it is necessary to use Internet and other platforms in order
to market product in effective way.
The e marketing has enabled in reaching large customer base and attracting a lot of
new customers.
There are various ways and methods through which advertising of products and
services is done. So, similarly Biscuiteers is also engaged in doing e marketing for their
products. Thus, they are using various methods that are
In such a Technological era it is necessary to use Internet and other platforms in order
to market product in effective way.
The e marketing has enabled in reaching large customer base and attracting a lot of
new customers.
There are various ways and methods through which advertising of products and
services is done. So, similarly Biscuiteers is also engaged in doing e marketing for their
products. Thus, they are using various methods that are
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CONT..
Social media marketing- it is a way of e marketing in which different social
sites such as Facebook Twitter Instagram etc are used to promote and advertise
product.
E mail marketing- it is a type of e marketing in which e mail are send to large
number of people
Social media marketing- it is a way of e marketing in which different social
sites such as Facebook Twitter Instagram etc are used to promote and advertise
product.
E mail marketing- it is a type of e marketing in which e mail are send to large
number of people

CONT..
Content marketing- this marketing is related to advertising of products by
writing content about it. This content is then posted on various sites and
platform. It result in attracting people easily.
PPC- this method is used to promote product on different web page. Here, for
one click a certain amount is paid.
Content marketing- this marketing is related to advertising of products by
writing content about it. This content is then posted on various sites and
platform. It result in attracting people easily.
PPC- this method is used to promote product on different web page. Here, for
one click a certain amount is paid.
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