Analysis of Morrison's Marketing Techniques: A Case Study

This report analyzes the marketing techniques employed by Morrison, a leading supermarket chain. The analysis focuses on various aspects, including the impact of marketing on sales, customer satisfaction, and brand equity. The report examines the frequency of different marketing strategies and their effectiveness. It investigates the reasons behind improving marketing techniques, the evaluation of marketing services, and the impact of marketing on organizational sales. The study also explores the satisfaction levels with the creativity of Morrison's marketing campaigns. The report uses data and information to interpret the effectiveness of the current strategies and provides insights into how Morrison could potentially improve its marketing efforts. The report concludes with references to relevant research and academic sources to support the findings and recommendations.

Managing a Successful
Business Project

Table Of Content
 Introduction
 Analysis of result
 References

Introduction
Research project is all about depth study on selected subject
area in order to understand the benefits and drawbacks of
particular idea on company performance. Morrison is most
leading supermarket in retail sector due to their qualitative
products or items as well as outstanding method of
promoting goods.

Analysis of result
Its time to interpret the above data on the basis of frequency
of individual. It helps while making decision for company
during reformation process:-
Theme 1:- Reason behind improving marketing techniques.
10
5 5
10
Maximization of sales
Improvement in company
performance
To build business relations
All the above

Continue...
Theme 2:- Rate the marketing services of Morrison
12
4
4
10
Excellent
Very good
Satisfactory
None of the above

Continue...
Theme 3:- Enhancement in organizational sales.
25
5
Yes
No

Continue...
Theme 4:- Satisfied with the creativity of Morrison.
20
10
Yes
No

References
Buil, I., De Chernatony, L. and Martínez, E., 2013. Examining the role
of advertising and sales promotions in brand equity creation.
Journal of Business Research. 66(1). pp. 115-122.
Breuer, R. and Brettel, M., 2012. Short-and long-term effects of online
advertising: Differences between new and existing customers.
Journal of Interactive Marketing. 26(3). pp.155-166.

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