Marketing Presentation: Analyzing Promotional Techniques in Business

This presentation provides a comprehensive overview of promotional activities within a business context. It begins by outlining the aims of promotion, focusing on attracting customers, improving sales, and building brand image. The presentation then delves into methods for measuring the success of promotional campaigns, including ROI, conversion rates, and customer lifetime value. It also covers the regulations governing promotional activities, ensuring ethical practices. Various promotional methods such as advertising, public relations, and sales promotions are explained. The presentation highlights current trends in promotional techniques, such as increased focus on customer experience and the implementation of AI. Finally, it emphasizes the importance of branding in promotion, discussing how it enhances brand value and customer loyalty. The presentation concludes by summarizing the key takeaways and providing references for further study.

Applying Promotional
Techniques

Table of Content
Introduction
Aim of Promotion in Business
Ways to Measure the success of Promotional Campaign
Regulation of Promotional Activities
Promotional Methods that are Used by Business Organization
Current Trends in Promotional Methods
Importance of Branding in Promotion
References

Introduction
This presentation is providing brief of Promotion activities that are used by the business
organization. Different methods to ensure the success of the organization in the
promotional event. Regular promotional activities also will be presented in presentation.
Various promotional methods will be explained in presentation. Current trends in
promotional activities and importance of branding promotion will be explained in
presentation.

Aim of Promotion in Business
The main aim of the promotional activities is to ensure that all the target audience of the
organization are aware of products and services of Premier Inn. Some of the main
objective of the promotion is to -
Attract customer towards the product of company.
Improve the sales of company.
Turn One time buyers into loyal consumers.
Develop brand image in the target market.
Make people aware of new products and services of organization.

Ways to Measure the success of
Promotional Campaign
Ways to Measure the success of Promotional Campaign
There are different ways can be used to measure the success of the promotion campaign that are used by
the business organization. Some the main measures that are used by the organization to evaluate the
success of promotion event are-
Return on Investment
Cost per win
Coat per lead
Conversion rate for different goals.
Incremental sales
Purchase Funnel
Customer Lifetime Value

Regulation of Promotional Activities
The regulations that are provided for the promotional event are related to the specific
details that are provided in the promotion campaigns of organization. All the regulations
are implement in order to protect the rights of customers and provide them satisfactory
services from the vendor. By following these regulations customers can be prevented
from fraud and illegal activities.
All the regulations that are involved in the promotion campaigns are related to
guidelines for children, content and details about price and product. This regulations
bound the business organization to provide specific information regarding products and
services in order to prevent cases of fraud and other discrepancies.

Promotional Methods that are Used by
Business Organisation
There are different business promotion activities are used by the business organisation in
order to promote their products and services in target market. Some the main activities
that are performed by the business organisation are-
Advertisement
Public Relation and Sponsorship
Personal Selling
Direct Marketing
Sales Promotions

Current Trends in Promotional Methods
In the current market scenario different tools and techniques are used by various
organization to full fill their business objective related to profit goals and targets. Some
of the most important trends of Promotion are-
Increased focus on the customer experience.
Effective engagement and measuring of various factors related to marketing.
Implementation of AI in promotional processes.
Right time marketing preferred over real time marketing.
Implementation of digital promotion technique over traditional process of promotion.

Importance of Branding in Promotion
Branding is all about promoting a product with name of organization with it. This is
important for the organization to make customers aware of the company product with
specific organization name and logo with it. This process can make customers more
loyal to the company. By attaching name of organization with product can improve the
sales of company. Branding can help promotion activities in different manner. For
example-
Increase the brand value of organization in the target market.
Make customer loyal to organization.
It can help the organization to meet long term goal in target market.
This also help the organization to get better response at new markets.

Conclusion
This report is concluding the importance of promotion activities of organization in the
target market. Different measures has been explained in the presentations that can be
used to evaluate the success of the promotional campaign. Different methods and trends
of promotions also has been evaluated in the report.

References
Hackley, C. and Hackley, R.A., 2017. Advertising and promotion. Sage.
Clow, K.E., 2016. Integrated advertising, promotion, and marketing communications.
Pearson Education India.
Edelman, C.L., Mandle, C.L. and Kudzma, E.C., 2017. Health promotion throughout
the life span-e-book. Elsevier Health Sciences.
Broocks, A. and Van Biesebroeck, J., 2017. The impact of export promotion on export
market entry. Journal of International Economics. 107. pp.19-33.

Thank You