Smartphone Marketing and Management: Analysis of 4Ps and Technology

This report provides an analysis of smartphone marketing, focusing on the application of the 4Ps (product, price, place, and promotion) within the context of technological advancements. The report begins by highlighting the personal need for a smartphone and its role in accessing information, emphasizing the importance of digital tools in education. It then explores how the 4Ps are applied to smartphones, with specific examples and considerations for each element. The report also addresses the broader impact of technology on the market, including the evolution of media and the ease of accessing information. References to relevant academic sources are included to support the analysis, such as discussions on cultural evolution of technology and the marketing mix for next-generation marketing. Overall, the report illustrates how smartphones have transformed the marketplace and the way people access information.

Running head: MARKETING AND MANAGEMENT
Marketing and management
Name of the student:
Name of the university:
Author note:

MARKETING AND MANAGEMENT
After having completed my schooling, when I came to the university I was in need of
a smartphone mainly for the purpose of my study. At the time of my schooling, I had a phone
but not a smartphone due to which I cannot access the internet. Only I could call someone
and receive someone’s call. All the professors of our college provide us notes through the
internet platform and if I have a smartphone then easily I can access it anytime anywhere.
This is the reason behind becoming aware of the smartphone.
If we make a connection of smartphones with the 4P’s of marketing (product, price,
place, and promotion) then we can say that the product is very useful and the price is also
very less. It is affordable by each and every one. There is no place in the world where
smartphones are less useful. It is useful in each and every corner of the world. And when it
comes to promotion, we would like to say that it does not need any promotion, everyone
knows the needs of a smartphone. Just if there is any new feature was introduced at that time
promotion is needed so that everyone can be aware of that. Technology helps to run our live
all these days. Even we cannot think for a life without them. In a very short period of time,
technology literally have shattered the market place and nowadays most of the people cannot
really seem to function a single moment without them. At recent times, technology is creating
amazing resources and tools, putting all the information that is useful at their own fingertips.
Due to modern technology, it become possible in order to discover many utility and
functional devices like the smartphone. With all these new revolutions, technology helps to
live our life more easily, better, faster and much more fun (Londhe, 2014). Digital technology
has brought a change in the term ‘media’. In today’s world, a media company is not only a
new platform but also it is known as a company which helps in the distribution of any
information across the whole universe (Boyd, Richerson & Henrich, 2013). For example, at
that time when a smartphone is not being discovered, to know a meaning of a single word, we

MARKETING AND MANAGEMENT
have to search through the dictionary and now due to a smartphone it became so easy for
searching any information.
References
Boyd, R., Richerson, P. J., & Henrich, J. (2013). The cultural evolution of technology: facts
and theories. Cultural evolution: society, technology, language, and religion, 12, 119-
142.
Londhe, B. R. (2014). Marketing mix for next generation marketing. Procedia Economics
and Finance, 11, 335-340.