This report provides a comprehensive analysis of Ted Baker's marketing strategies, brand positioning, and external environment. It delves into the company's strengths, weaknesses, opportunities, and threats (SWOT) and analyzes its competitive landscape. The report examines various factors, including political, economic, social, technological, legal, and environmental (PESTLE) aspects impacting the brand. Furthermore, the report proposes a new marketing campaign, focusing on digitalization and promotional methods, particularly for a Valentine's Day campaign, and utilizes the AIDA model (Awareness, Interest, Desire, Action) to outline the campaign's objectives and strategies. The report concludes with recommendations to enhance Ted Baker's market position and increase sales within the fashion industry.
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