This report delves into the core concepts of marketing, exploring current and future trends. It provides an overview of marketing processes, including mission, situational analysis, marketing plan, marketing mix, and implementation. The report outlines the roles and responsibilities of a marketing manager within an organization, emphasizing the manager's impact on campaign creation, strategy implementation, event planning, external communication, data analysis, and team management. It examines the interrelationships between the marketing department and other functional departments such as finance, operations, and human resources, highlighting the importance of collaborative efforts. Furthermore, the report analyzes the value and significance of the marketing role, particularly in the context of Tesco, emphasizing its role in information dissemination, sales enhancement, reputation management, competitive dynamics, and customer service. Assessment 2 applies the 7Ps marketing mix to two organizations, Tesco and ASDA, within the same competitive market. The report analyzes the application of the marketing mix to achieve business objectives, and includes the tactical action plan and measures for monitoring and evaluating progress.
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