Marketing Plan Report: TESCO's New Product Segment Launch Strategy

This report presents a comprehensive marketing plan for TESCO, designed to launch new product segments including clothing, baby-care, health, and beauty. The plan employs the SOSTAC model, incorporating SWOT and STP analyses to evaluate the market environment and identify opportunities. The methodology includes an analysis of TESCO's strengths and weaknesses, along with the 4Ps of the marketing mix, to develop effective tactics and achieve specific sales objectives. Key Performance Indicators (KPIs) are suggested for monitoring and measuring the success of the marketing campaign. The report concludes with recommendations for future product offerings and strategies, including the potential for online store expansions. The results indicate an increase in sales revenue and customer acquisition following the new product launch, demonstrating the plan's effectiveness in achieving marketing goals.

MARKETING PLAN
• In this report there is marketing plan for
TESCO in order to launch new product
segments that includes clothing, baby-care,
health and beauty.
• To achieve success in marketing there is
evaluation of companies’ strength and
opportunities to display new products in
market through SOSTAC.
• From which organisation can make
marketing plan in order to achieve success
and increase sales.
Abstract
• Chernev, A., 2020. The marketing plan
handbook. Cerebellum Press.
• Richardson, N., 2019. Sustainable
marketing planning. Routledge.
REFERENCES
• From the above presentation it concluded
that for marketing campaign of introducing
new products line of TESCO company is
using SOSTAC model in order to make
marketing plan.
• To analysis companies’ strength and
business environment for planning further
strategies through SWOT analysis
company’s strength and weakness helps to
make STP analysis and further tactics
objectives of marketing.
• There is sales graph in order to show
company sales progress from past years,
which helps in developing changes in
marketing plan in order to increase
companies’ sales.
CONCLUSION
• Company can offer new product on online
stores, as company brand value is high and
in new products.
• Organisation can offer more such products
in order to fulfil customer’s day to day
needs.
Recommendations
• Market planning is a process of organizing
and defining marketing aims for company
through gathering strategies and tactics for
achieving, it is important because it helps
making sales easier for business.
• . In this presentation there will a market
plan for TESCO for introducing new
products in food section through the help
of SOSTAC model in which there will be
SWOT and STP analysis to identify market
environment for introducing new product
segment.
Introduction
SOSTAC MODEL
SUMMARY: In context to TESCO for
introducing new products segment such as
clothing, baby care, beauty and health in
market.
Situations analysis-
SWOT analysis-
• Strength- global presence
• Weakness- failed in some countries
• Opportunities- self checkout stores
• Threat- companies with similar product at
low price
STP analysis-
• Segmentation- demographic segment
• Target- age, gender, social status and
family size
• Positioning- multi-segment positioning
Objectives
• To increase 5 % sales in upcoming 2
months with upcoming introducing of new
products in market.
• To increase 10% sales in upcoming 6
months with new products offering in
market.
• To increase 15% sales in upcoming 1 year
through introducing new products
segments in market.
Tactics- 4ps of marketing mix
Action plan
Controlling & measurable
In order to Control and measure marketing
campaign which is develop by TESCO the
firm can utilise KPIs.
Materials METHODOLOGY
• From the new product launch company
increased its sales revenue from 3% to 7%.
• There was increased in number of
customers of organisation due to new
product line. As people value the quality
that company offer and from the new
product that was baby care.
• In month company sales increased and
achieve companies marketing goals and
objectives.
RESULTS
Particulars Cost ($)
Advertising 1500
Human resource 2000
Research 1600
Promotional 2500