Report: Analysis and Recommendations for Marketing Communication Tools

This report analyzes the marketing communication tools employed by Decathlon, a sports retailer, to attract and retain customers. The analysis examines five tools, including trade shows, public relations, sales promotions, and personal selling, highlighting their impact on customer engagement. Furthermore, the report recommends five emerging trends in marketing communication for Decathlon to adopt, such as leveraging websites, social media, and digital platforms, emphasizing the importance of quality products, competitive pricing, and channel power. The recommendations aim to enhance customer engagement and adapt to the evolving marketing landscape. The report draws on various academic sources to support its findings and recommendations.