Strategic Management Research Project: Marketing Techniques Impact
VerifiedAdded on 2023/03/23
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AI Summary
This research project, conducted for the Pearson BTEC Level 7 Diploma in Strategic Management & Leadership (Unit 16: Research Methods for Strategic Managers), investigates the impact of marketing tools and techniques on business performance, focusing on Marks and Spencer. The project includes a survey with themes exploring the effects of marketing tools, major marketing methods, the necessity of marketing processes, customer satisfaction, the helpfulness of marketing tools, and the products that have contributed to Marks and Spencer's development. The research utilizes a survey-based approach to gather data and presents findings in a structured format, including tables and charts. The report concludes with a list of references. The project aims to provide insights into the strategic application of marketing within a business context, offering a comprehensive analysis of marketing's role in organizational success.
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