Strategic Management Research Project: Marketing Techniques Impact

This research project, conducted for the Pearson BTEC Level 7 Diploma in Strategic Management & Leadership (Unit 16: Research Methods for Strategic Managers), investigates the impact of marketing tools and techniques on business performance, focusing on Marks and Spencer. The project includes a survey with themes exploring the effects of marketing tools, major marketing methods, the necessity of marketing processes, customer satisfaction, the helpfulness of marketing tools, and the products that have contributed to Marks and Spencer's development. The research utilizes a survey-based approach to gather data and presents findings in a structured format, including tables and charts. The report concludes with a list of references. The project aims to provide insights into the strategic application of marketing within a business context, offering a comprehensive analysis of marketing's role in organizational success.

Research project for
Strategic Managers

Table of Content
 Introduction
 Theme 1
 Theme 2
 Theme 3
 Theme 4
 Theme 5
 Theme 6
 References

Theme 1: What do you think marketing tools and
techniques has affects on Marks and Spencer?
Yes No
0
5
10
15
20
25
30
35
40
45
Column B

Theme 2: What are the major marketing method that have
affect selected business firm?
Online
Digital media
E-mail
0 5 10 15 20 25 30
Column B

Theme 3: What do you think, why marketing process
necessary for organisation?
Improving profit and revenue
Promoting products
Accretive performance

Theme 4: Are you satisfied by the Marks and
Spencer's products and goods?
Yes
No

Theme 5: How marketing tools and techniques helpful
for an organisation?
Increasing performance
Taking competitive advantages
Improve promoting activities
0 5 10 15 20 25 30
Column B

Theme 6: Which products has assisted Marks and
Spencer company in registering higher level of
development level in the market place?
Clothes Food and beverage Accessories and cosmetics
0
5
10
15
20
25
30
Column B

References
Babin, B. J. and Zikmund, W. G., 2015. Exploring marketing research. Cengage
Learning.
Beverland, M. and Lindgreen, A., 2010. What makes a good case study? A positivist
review of qualitative case research published in Industrial Marketing Management,
1971–2006. Industrial Marketing Management. 39(1). pp.56-63.
Blomquist, T. and et. al., 2010. Project‐as‐practice: In search of project management
research that matters. Project Management Journal. 41(1). pp.5-16.
Branthwaite, A. and Patterson, S., 2011. The power of qualitative research in the era of
social media. Qualitative Market Research: An International Journal. 14(4).
pp.430-440.
Brettel, M. and et. al., 2011. Cross‐functional integration of R&D, marketing, and
manufacturing in radical and incremental product innovations and its effects on
project effectiveness and efficiency. Journal of Product Innovation Management.
28(2). pp.251-269.

Thank-You