University Marketing: Tools and Techniques Communication Report

This report provides an overview of essential marketing tools and techniques used for effective communication within an organization. It explores various communication tools like advertising, sales promotions, public relations, direct marketing, and personal selling. The report details the implementation of these tools, including setting expectations, securing resources, establishing timelines, and tracking success through key performance indicators (KPIs). It also outlines methods for monitoring the use of these tools, such as identifying business objectives, setting targets, and utilizing analytics platforms. The report emphasizes the importance of adapting to results and communicating successes. References from prominent marketing literature are included to support the discussed concepts.

How to Use Marketing Tools and Techniques for
Communication Within Organization
Name of the Student:
Name of the University:
Author Note:

Marketing Tools and Techniques for
Communication
• These tools and techniques representing a set of
diverse program designed for effective
communication with target audience (Cameron &
Green, 2015).
• While promoting a specific service or product,
organization should dependent on these
communication tools for deriving optimum results

Identification of the Common Marketing Tools and Techniques
• Advertising: It represents a prominent
marketing communication tool (Heerde et
al., 2013)
• Sales Promotions: It also represents some of
the most effective communication tool

…Continued
Some of the other well known tools and
techniques include:
• Public Relations
• Direct Marketing
• Personal Selling

Implementation of the Marketing tools and Techniques to the organization
• Setting expectations of the right kind
• Appropriate communication of the tools and techniques
• Securing resources and building of the team
• Determining the timeline as well as tasks
• Setting the dashboard for tracking of success (Ahmed &
Rafiq, 2013).
• Regular monitoring and checking in
• Adapting willfully
• Communication of result and celebration of success

Ways Adopted for Monitoring their Use
1. Through identification and setting of the business
objectives (Scott, 2015).
2. Through identification and setting the targets for
each of the business objectives
3. Identification of the target segments for focusing
on
4. By establishing the key performance indicators

..continued
4. Identification of the targets for the success
indicators
6. By choosing and using a good platform for
analytics
7. By executing the real time improvements
depending on the results of measurement

References
Cameron, E., & Green, M. (2015). Making sense of change management:
A complete guide to the models, tools and techniques of organizational
change. Kogan Page Publishers.
Heerde, H. J. V., Gijsenberg, M. J., Dekimpe, M. G., & Steenkamp, J. B. E.
(2013). Price and advertising effectiveness over the business
cycle. Journal of Marketing Research, 50(2), 177-193.
Ahmed, P. K., & Rafiq, M. (2013). Internal marketing. Routledge.
Scott, D. M. (2015). The new rules of marketing and PR: How to use
social media, online video, mobile applications, blogs, news releases,
and viral marketing to reach buyers directly. John Wiley & Sons.