This report delves into the crucial functions of marketing and finance in the tourism and hospitality sectors, emphasizing their role in attracting tourists and enhancing profitability, particularly in the context of Birmingham. It explores the city's appeal, diverse attractions, and its marketing strategies for events like the Commonwealth Games. The report identifies target customers, analyzes past marketing practices of hosting destinations, and examines various marketing tools and strategies used to improve customer relationships. It also provides recommendations for tourism and hospitality organizations, including the use of SWOT analysis and appropriate marketing strategies like PPC, SEO, and social media marketing. The conclusion underscores the significance of marketing in creating awareness and satisfying customer needs.
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