This report offers a comprehensive marketing analysis of Cosmos Holidays, a tour and travel company. It begins with an introduction to the importance of marketing and its integration with other organizational functions. The report delves into the key roles and responsibilities of the marketing function, including meeting customer needs, product offerings, market share expansion, strategy establishment, and marketing research. It analyzes these roles within the context of the environment and their relationship to the wider organizational context, including interrelations with production, sales, and human resources departments. The report then applies the marketing mix to Cosmos Holidays and Travelsphere, detailing their strategies for product, price, place, promotion, people, and process. Finally, it proposes a strategic marketing plan for Cosmos Holidays, providing a detailed analysis of their marketing approaches within the travel and tourism industry.