Marketing Strategies in Travel and Tourism: A Business Report

This report examines the application of the total tourism product concept to an individual tourism business, using Thomas Cook as a case study. It emphasizes the importance of understanding marketing concepts and theories, highlighting how they contribute to a successful customer base and effective marketing processes within the tourism sector. The report explores various distribution methods employed by Thomas Cook, such as different brands, websites, and third-party agents, while also discussing the significance of identifying target customers and markets. Furthermore, the report references several academic sources to support its analysis of marketing strategies, market segmentation, and the overall dynamics of the travel and tourism industry under various conditions.

Marketing in travel and
tourism

Apply the concept of
the total tourism product to
an individual tourism
business

 Total tourism provides the better understanding of lavish tourism.
 According to the total tourism, the companies provides the better
service to the customers to achieve better customer base in the
organization.
 Total tourism is an integrated part of the tourism sector.
 Total tourism has various dimensions which makes the tourism more
specific to the customers.

THOMAS AND COOK
 Thomas and Cook provides a lot of facilities which are incorporated by
the terms and legislations.
 Variant factors are there which should have to be analyzed in this
function of work(Travel and Tourism Under Pandemic Conditions, 2010).

Tourism marketing
 Understanding of all the marketing concept is important for the
organization.
 Marketing theories plays a major role in the total tourism.
 Managing marketing principles and attitudes will make the tourism
marketing process smooth.
Less understanding of the marketing concepts could affect the
organization's totality.

Thomas cook and distribution
methods
Thomas Cook has many distribution procedures like:
 different brands
 Websites
 third party agents

Market and target customers
The portfolio of the product of the company is so broad that it can fix its
target customers as well as the target market to make the company
beneficial.

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