This report delves into the marketing essentials within the travel and tourism sector, focusing on the application of marketing principles by tourism organizations. The introduction establishes the significance of marketing in influencing consumer behavior and brand awareness, using Hilton as a case example. The report examines the key roles and responsibilities of marketing functions, current and future marketing trends like internet marketing, new media marketing tactics, relationship marketing, and ethical marketing. It also analyzes the interrelationship between marketing and other functional areas such as finance, HR, and production departments. Furthermore, the report applies the 7Ps marketing mix strategy to two tourism organizations: Hilton and Queens Park Hotel. The report concludes with an analysis of the SOSTAC model for Hilton, providing a comprehensive overview of marketing strategies within the tourism industry. The report aims to provide insights into the marketing strategies and their practical application in the travel and tourism sector.