Impact of Marketing Strategies on Tourism Sector Problems

This report delves into the contemporary issues affecting the tourism sector, examining current trends and challenges. It highlights the significance of marketing strategies, including both online and offline techniques, to address these issues and drive growth. The report emphasizes the importance of data collection and analysis, including quantitative and qualitative methods, to understand visitor interests and preferences. It also explores the concept of niche tourism and the impact of factors such as political instability and natural disasters. The report suggests various solutions, such as offering attractive travel packages, utilizing online platforms for information dissemination, and employing techniques to improve the overall customer experience. Overall, the report provides an overview of problems faced by the tourism sector and suggests methods to handle them.

Contemporary issue Travel and tourism
Introduction
Travel and tourism sector consider as one of the significant factor for the
development and growth of particular economy. In today scenario it has
been seen that this sector continuously doing well as well as advancing and
progressing due to customer incitement towards travelling which give joy
and happiness to their soul. Contemporary issues are considering as
problems which are taken into consideration within a specified period of
time. Further use of different types of tools and techniques are
utilised in order to sort out all the problems related to contemporary
issues in an appropriate manner.
CURRENT TRENDS
Current trends of tourism industries can be evaluating by using
different tools and techniques in order to make improvement and
development of tourism sector. In order to know techniques used
under it there is a need to understand the meaning of niche tourism
market which means specific market area mainly the well-defined
product that meet the interest of costumers. Factors such as political
instability, natural disaster, terrorism attack, legal complexity and
complex tax structure can be observed on the basis of number of
inbound tourist in market place. For example, in UK if 6 million
visitor travel in 2016 and it fall down to 2 million then something
wrong is happening at tourist destination. So different method is
utilised to solve travel issues can described below: -
Strategic marketing: - management team of
organisation need to formulate strategic
techniques for marketing in order to enhance
the travel business. Online advertising,
Sponsorship done by celebrity regarding
particular travel company help in improving
current issues arises in sector.
Qualitative techniques: - Under this
techniques data are collected on the basis of
quality not on quantity way. This method is
very useful in tourism sector because on the
basis of which company can know the
opinion, taste and preferences of target
audiences. On the basis of collected
information improvement can be made.
Quantitative techniques: - Under this
method all the data are collected on the basis
of quantity that means on the basis of
statistics of previous year Scott Dunn has
identify the changes occur in visitor interest
toward particular place and take
measurement for the improvement of
problem occur at tour travel sector.
E-Marketing: - It is another technique used
to solve all the above issue related to visitor
problems. Tour company need to offer
attractive offers of trip by formulating
official website online so that audiences can
get all the information easily which make
convenient for them to avail recent offers.