Developing a PR & Marketing Training Toolkit: A 3-Hour Activity Plan

This assignment provides a comprehensive training toolkit for PR and marketing teams, designed to enhance employee skills and improve job performance. The toolkit includes a generic training plan template, a detailed 3-hour training activity plan, a room layout template, a ten-minute training session plan template, a standards of performance sheet template, and an evaluation form to assess the effectiveness of the training. The 3-hour activity plan covers key areas such as media research, administration, team working, marketing and branding, and customer relationship management, with specified activities, resources, trainers, and participants. The assignment also includes a 10-minute training plan and standards of performance to guide trainers, along with an evaluation form for trainees to provide feedback on the training session. This toolkit is designed to bring all marketing employees to a similar and improved level of skills and knowledge, ultimately leading to better customer relationships and increased sales. Desklib offers a wide range of similar resources, including solved assignments and past papers, to support students in their academic endeavors.

Training Toolkit
Page
1. Generic Training Plan Template
2. 3-hour Training Activity Plan Template
3. Room Layout Template
4. Ten-minute Training Session Plan Template
5. Standards of Performance Sheet Template
6. Evaluation Form
PLEASE NOTE:
ASSESSMENT 1 (CW) You must submit completed forms 1 – 6 online
ASSESSMENT 2 (PX) immediately following your assessed 10-minute
training session you will submit any training materials
used during the practical exam to your lecturer
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Generic [PR and Marketing Team Training] Training Plan
Training Session: 3 Hours
Purpose: To strengthen and sharpen employees skills in order to improve job
performance.
Programme aim: To bring all marketing employees to a better and similar level
of skills and knowledge.
Programme objectives: To improve employees marketing skills.
To grow customers relationships.
To increase sales.
Target Group: PR and Marketing Team Members.
Programme Contents: Media research and information.
Administration and team working.
Marketing and branding.
Customer Relationship Management.
Scope of marketing.
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Programme evaluation: Take a survey, test scores and on job observation.
Administration and costing: Compensation and allowances.
Purchase of training materials.
Facilitator’s fee
Hall hire charges
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3 hour TRAINING ACTIVITY PLAN
TITLE: PR and Marketing Assistant Training
Time Content Activity Resources
Trainer Participant
40
minutes
Scope of marketing Marketing manager Brand managers
Marketing research
analysts
PR and Marketing
assistant
Product marketing
managers
Stationeries
Projectors
15
minutes
Tea break - - Snacks
Coffee/ tea
30
minutes
Media research and information Digital marketing
specialist
Brand managers
Content marketing
specialists
Marketing research
analysts
Communications
managers
Stationeries
Research tools
projector
30
minutes
Administration and team working HR Officer All marketing
department team
members
Stationeries
projector
15
minutes
Marketing and Branding Marketing Manager Brand managers
Product managers
Stationeries
Projector
Marketing tools
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20
minutes
Lunch Break - - Meals
fruits
30 mins
Customer Relationship management Public Relations
Officer
Market research
analysts
Stationeries
projector
ROOM LAYOUT
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Equipment required: computers, printer, copier and projector
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10 MINUTE TRAINING PLAN
(Retain a copy of this plan for your own use on the day of your
scheduled training session)
Timing of this training activity (refer to your training activity plan) Time: _3
hours____
Rationale for timing of this activity: ____To provide a focus for the training,
reminding the trainer of key points and providing a record for future
reference.______________________________
________________________________________________________
Aim: To organize and facilitate learning.
Objectives: increase efficiency
Increase motivation and engagement
Instructions for Line Manager: To promote effective team working
and communications.
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10 minutes STANDARDS OF PERFORMANCE (Insert activity and timing of activity)
(Retain a copy of this plan for your own use on the day of your scheduled training session)
Task Method Standard
Media Research and Information
Use of questionnaires
Experiments
Good
Marketing and branding
Accountability
Assessments
Good
Customer relations
Observation
Surveys
Focus groups
excellent
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EVALUATION FORM
(Student to design a suitable evaluation form that will include a set of
questions to assess the effectiveness of the training session and identify
further individual training needs for the trainee. A suitable scoring/rating
criterion will also be included to score /rate the trainee’s responses)
TRAINING EVALUATION FORM
DATE:
TITLE :
TRAINER:
INSTRUCTIONS: please indicate your level of agreement with the statements
listed below.
Strongly
agree
Agree Neutral Disagree Strongly
disagree
1.The objectives
of the training
were clearly
defined
2. participations and
interactions were
encouraged
3. the topics covered
were relevant to me
4. the content was
organised and easy to
follow
5. the training
experience will be
useful to my work.
6. the trainer was well
prepared
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