Analyzing Marketing in Travel & Tourism for Heritage & Culture Growth

This report examines the role of marketing in the growth and development of the heritage and cultural tourism industry, particularly in the United Kingdom. It highlights how tourism, especially heritage and cultural tourism, contributes to the UK's GDP and job creation. The report emphasizes the importance of preserving national resources and historical sites, with a focus on museums and historical elements like the Stone Age, Bronze Age, and Iron Age. It also discusses the significance of international visitors' interest in culturally rich destinations and the government's efforts to enforce heritage and cultural aspects to boost the economy. The report concludes that investing in the conservation and protection of tourist sites is crucial, and collaboration between the government, local communities, and travel organizations is essential for sustainable growth in the travel and tourism sector.

Marketing in Travel and tourism
Growth and development of Heritage and Cultural Industry
Introduction
Tourism is the activity which is concerned to the
travelling of the people and the experience they
get from it. Tourism activities shows the cultural
and heritage aspects of any particular region. It
has been analysed that heritage and cultural
tourism plays a crucial role in the effective
development of the United Kingdom economy.
With the development in the tourism sector there
is growth in the GDP rate of UK through the
efforts made by the government to grow more
tourism activities. Government is well aware of
the fact that this sector can give lots of jobs
opportunities so they are taking the work on
serious note. UNESCO is also working on
developing the heritage and cultural aspects
effectively in UK. It is the body who has special
rights to take certain actions in this. Through
various programs in which awareness about the
heritage is given through education, natural
sciences, social and human sciences, culture and
communication.
The GDP saw a rise of 12% and this sector has been successful in
creating approx. twenty million job to the population. It has been
observed that visitors in current are more focused on the Museum
Stone Age. Tourism segment of London has lot of opportunities
which can give them variety of benefits whether monetary and non
monetary. The museums also researching and finding about certain
factors through which they can preserve the national resources. 3D
stone age, Bronze age and Iron age elements are some of them. The
trend which is going in the travel and tourism sector is supporting
the heritage and cultural tourism. The scholar is busy in exploring
various details about monuments, building and museum with
historic importance. Through taking the international scenario it is
seen that the visitors are more attracted towards the destination
which are enriched in culture and heritage sites.
The government of UK is emphasising on the effective enforcement of heritage and cultural aspects in UK in order to amend economic
situations. They know that visitors are interested in operations which gives detail exploration related to monuments, natural heritage,
historic buildings and museums. Those organisations which are part of the travel and tourism industry should focus on restoring the
damaged monuments and provide better protection to heritage destination. The visitors should be aware about the importance and the
history of the monument for that awareness programs can be given at the original site. To increase the profits, the local communities
who are living near the tourist spots should be made aware and they should also help them so that they can protect the sites.
Through analysing it has been identified that tourism is
a sector which has important role in developing the
economy of UK. On the other side it can also be said
that with the development of the heritage and cultural
industry where will also be growth in the travel and
tourism sector of UK. Both the economic and social
aspects can be combined with the heritage and cultural
tourism activities. With this the government can attract
more visitors towards different tourism spots and
destinations and this will opens up new opportunity for
the sector. Various companies who are acting as travel
agents are growing their business which is contributing
in the work culture of tourism segment.
Conclusion
From the above report it has been briefed that heritage
and culture elements has a significant role in the growth
of travel and tourism industry. For the conservation and
protection of the tourists sites there is requirement of
the huge investment in Tibet. So it is the duty of the
Tibetan government to properly allocate the funds such
that the other development does not get impacted. UK
government can use various approaches to meet the
demand in this sector as well as all the bodies needs to
understand their roles and responsibilities.
Travel and Tourism
TOURISM