BTEC HND Travel and Tourism Management: Marketing Report

This report provides a comprehensive overview of marketing principles and their application within the travel and tourism sector. It begins by introducing core marketing concepts such as the marketing mix (product, promotion, place, and price) and market segmentation, emphasizing their importance for businesses like Thomas Cook. The report then delves into factors influencing consumer behavior, including motivation, demand, and decision-making processes. It examines the significance of visitor attractions, the impact of the marketing environment, and the role of strategic marketing planning in achieving organizational goals. Furthermore, the report explores the integration of the promotional mix, including personal selling and marketing communication tools, and provides insights into creating effective promotional campaigns for travel and tourism businesses. The report concludes with a critical reflection on the learning process and the application of marketing principles to real-world scenarios, offering valuable insights for managers in the tourism industry. The report also covers the importance of factors like micro and macro environment and their effect on marketing strategies.

MARKETING IN TRAVEL
AND TOURISM

Table of Contents
INTRODUCTION...........................................................................................................................3
1.1 Core concepts of marketing for the travel and tourism sector..........................................3
1.2Importance of different visitor attractions.........................................................................4
1.3factors affecting consumer motivation and demand..........................................................4
1.4principles of market segmentation.....................................................................................4
2.1 Importance of strategic marketing planning ....................................................................5
2.2impacts of tourism on visitor attractions...........................................................................5
2.3 Influence of marketing on society....................................................................................6
3.1 Issues in the elements of the marketing mix....................................................................6
3.2 Importance of service sector mix elements to the travel and tourism sector....................7
3.3 Concept of the total tourism product to an individual tourism business or tourist
destination...............................................................................................................................8
4.1integrated nature and role of the promotional mix............................................................9
4.2integrated promotional campaign for a travel and tourism business or destination..........9
Conclusion.......................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
This report contain all the basic information related with the travel and tourism sector.
How the managers of the tourism industry can make the different tourism products with
considering all the elements prevail in the market. Before making or serving effective products
to the visitors the marketer should well study about the different needs and wants of the
customer. Tourism product is well defined in the report. Thomas cook company provide the
Tourism is the overall experience or product consume by the visitor(Buhalis and Foerste ., 2015).
Managers can make more relevant products by collecting relevant information about needs and
wants of the customers. Relevant information related with the marketing mix of the tourism
industry is detailed under this report. How different promotional programme made by the
managers of the tourism sectors affect the numb er of visitors or increase the traffic of customers.
TASK 1
1.1 Core concepts of marketing for the travel and tourism sector
There are various concepts and principles of marketing. It consider with marketing
activities of the organisation. Marketing principles plays an important role in success of any
business organisation. Marketing is essential feature in travel and tourism sector, because it helps
in extension of these tourism industries. Thomas Cook is also a successful organisation of travel
and tourism, it deals with international and domestic both kinds of customers. Marketing
principles are consider with marketing mix, there are four elements in marketing mix such as –
product, promotion, place and price. These elements are helpful in generating ideas and thoughts
in order to achieve organisational goals and objectives( Garín-Muñoz and Pérez-Amaral .,
2011).In travel and tourism industries, marketing mix is helpful to attracting customers and
clients. These kind of industries helps to develop the marketing share of a company and its
marketing growth as well. It is helpful in order to increasing a wide range of customers in order
to providing them attractive offers and packages.
Along with this, these parties organise marketing orientation programs so as they can
easily know the customers choices and demands accordingly. Principles of marketing gives
suggestions to follow marketing orientation approaches so as managers of Thomas cook can
easily produces that kind of produces by which they can easily fulfils the needs and wants of

their customers. But these principles are affected by two factors – macro environmental factors
and micro environmental factors.
The core concept define the best product in the travel and tourism. This concept including
the marketing concept and orientation, customers needs and their wants etc. the Thomas cook
company create the tour and develop the visitor attraction. The company manager desist the
visiting places including the Egypt and morocco in the united kingdom. Company manager apply
many techniques of the promotion the visitor to create the tour facility. The Tomas company
operate in traveling industry in the UK. The company create the many culture packages for
visiting the seven days to the different places including the Egypt and morocco. The manager
understand the treads and culture of the visitor and utilize the positive impact. The seven days
packages will be for visit to the two places inclusive of morocco and Egypt. The package will be
inclusive the transportation, accommodation, and many facility including the lunch, dinner and
breakfast etc.
M2:Techniques
There are many methods of attracting the visitor in this places it create the promotion and
personal selling. This techniques create the design of the structure and develop the large number
of the visitor. The hospitality sector is the most important sector including the hotels, restaurants
etc. Thomas cook company provide the many visiting places like Egypt and morocco. This
places environment is very health and size of the places attracting the visitor.

1.2 Importance of different visitor attractions
The importance of the visitor attraction determine the many importance in the visiting
place. Important create the many information related to the visiting place. The marketing