Marketing in Travel and Tourism: Career Research Report and Analysis

This career research report provides a comprehensive analysis of the marketing profession within the travel and tourism industry. It begins with an introduction highlighting the importance of skills and experience for graduates seeking employment. The report then delves into the impact of globalization, technological advancements, social trends, and digital communication on marketing strategies in this sector. It identifies key skills such as effective communication, organizational abilities, adaptability, leadership, and presentation skills. The report also covers essential educational requirements and experience needed for marketing roles. Furthermore, the report includes an evaluation section addressing common interview questions and the candidate's interest in the field. An appendix with research questions and references completes the report, offering a detailed overview of the current trends and requirements within the travel and tourism marketing landscape, providing a thorough understanding of the profession.

CAREER RESEARCH
REPORT

Table of Contents
INTRODUCTION...........................................................................................................................3
Analysis and Applications...............................................................................................................3
General trends which impact Marketing in Travel and Tourism.................................................3
The skills knowledge and experience are required for marketing profession.............................4
Evaluation........................................................................................................................................5
CONCLUSION................................................................................................................................6
Appendix..........................................................................................................................................7
REFERENCES................................................................................................................................1

INTRODUCTION
Knowledge, skills and experience are the most important thing for a graduate person,
who wants a good job in reputed company (Bakker, 2018). This report will help in analysing
career development plans of a person. In this report I will analyse the marketing profession in
travel and tourism industry. This report will contain general trends which affect marketing in
travel and tourism and it also various competencies required for this profession.
Analysis and Applications
General trends which impact Marketing in Travel and Tourism
In travel and tourism industry various trends are present which affect Marketing
profession. Globalization and new technologies create great impact on travel and tourism. So
some trends which impact on marketing profession in travel and tourism industry are as follows;
Globalisation-
Organizations are increasing their geographic reach in various location through which they can
achieve high customer base and due to this increasing globalisation of my desired job profile
their expectations from the selected candidate has been increased. Thus in order to ensure my
selection for the appropriate position I have to increase my efforts in learning new skills and
talents such that I can fulfil all their requirements and through which chances of selection can be
increased. This is important because since the geographic reach is increased in other area thus the
selected employees must be analysing the ground level work environment of the new location
and should also be able to develop efficient relations with the customers, through which chances
of brand switching can be reduced. Due to this I should increase my knowledge of the different
languages and improvise communication skills.
Technological-
Increasing technological advancement is necessary for the organization because through this it
can establish synchronism among different departments, due to this factor it should also increase
engagement with changing technological advancements through this can ensure that employee
able to work as per the requirements and is familiar with the utilization of these technologies.
Thus in order to achieve this employee must learn new improvements happening all across the
globe through reading books and online information sharing platforms, which will empower of
the current ways through which the improvisations are being made. With the effective utilization
of learning employee can make sure that they are able to work as per the organizational

requirements and able to contribute efforts and problem solving skills for the achieving of
organizational goals.
Social-
Marketing staff should help company to provide new and trendy products to its customers
through which it can make sure that customer's engagement is maintained with the organization.
However, for achieving this employees have to analyse the current market trend and then has to
develop working strategy accordingly, thus concentrated efforts are made on analysing the latest
improvisations which are being made for achieving high work productivity. For this marketing
workforce should monitor the changing market trends and different organizational approaches
for meeting those demands, through which proper direction can be get towards which have to
concentrate.
Digital communication
Marketing profession are increasing their involvement in digital marketing for advertising
organizational products and services to customers remotely because of which it is highly utilized
by customers all across the globe. Due to this factor it must also learn new ways through which
online advertisement can be done by which high work productivity can be achieved. With that
marketing team must also be aware of the several trendy communication platforms which are
being highly utilized. Through this can be ensured that it is easy to identify the best appropriate
way for implementing creative marketing and it must also be cost-efficient. This new learned
knowledge will help in improving work process.
The skills knowledge and experience are required for marketing profession
For marketing profession job in travel and tourism industry various skills knowledge and
experience required to get perfect job. So for getting job in travel industry in marketing
department graduates needs to develop skills and knowledge through which it can make sure that
it is able to achieve high level of work productivity and for which it has to increase its
engagement in learning new skills through which it can make sure that it is able to achieve an
efficient understanding about the requirement and thus can take appropriate steps through which
it can ensure goal achievement. Following are skills and experience sets which are required for
the marketing professions.
Key skills for marketing officers in tourism industry

Effective verbal communication skills: Must have this skill in a person who want to do a job in
marketing in tourism industry. It helps them to attract more customers for the company and to
build good relationship with customers (Renfors, Veliverronena, and Grinfelde, 2020).
Organization skills: In this skill person must handle the organization effectively so that they
manage their growth and profit due to this the person has to increase its engagement in analysig
different ways through which it can achieve high work productivity.
Relationship development skill- For being in a marketing professional it is very important for me
to develop effective relations with the organizational customers through which it can make sure
that customer loyalty is also being improved.
Adaptability: This skill helps a person to adapt any technology easily and do effective work for
the company. It also helps to develop individual personality.
Leadership and management qualities: This is requiring in marketing profession because it is
beneficial to motivate and inspire different employees.
Effective presentation skills: This skill is required to attract customers by the staff presentation
and behaviour and because of which is highly required in the marketing (Pencarelli, 2020).
Fluency in speaking: For better understating and for showing be confident attitude customers
fluency in speaking is required.
Decision making: This is important skills to take decision according to situations and
environment. It is necessary because tourism industry has been affected due to the negative
impact of COVID-19. Thus, through efficient decision-making time consumption in decision-
making will be reduced and high returns can be achieved with right steps which will improve
performance in the marketing department.
Experiences and knowledge required in travel and tourism industry:
There are various experiences and knowledge are required for marketing job in travel and
tourism industry,
Education and Knowledge:
Degree in marketing related field and a person must have an excellent written and a spoken
English.
Experience requirement:
Minimum 3-4 years’ experience required in marketing field.

Experience of managing basic software and application and also have some experience of SEO
and PPC channels.
Evaluation
There are several queries which I am having regarding my field of interest and thus I have to
make concentrated efforts for evaluating these requirements. Evaluation of some of the interview
questions in the marketing filed are as follows:
Why I am interested in this job role?
I like to travel at different locations and to efficiently communicate with others so that I
can showcase my knowledge and understanding about different concepts with them due to this
reason marketing in the tourism industry is the sector where I want to work and provide my
services. I came to know about this job profile through online platforms and the prime factor for
the selection of this job profile was my interest in this ever growing field and this motivated me
to develop my career as a marketing profession.
How does it relate to me and my potential for travel and tourism industry?
I like to travel at different geographic areas and with that I also tend to develop efficient
communication with others through which I am able to showcase my ideas and am able to
convince others to collaborate their efforts with me. This position is related to potential for work
in travel and tourism industry.
Why do I prefer this job opportunity?
In my career, I want to build a decent career which help me to develop myself and help
me to learn and explore something new. The opportunity showcased in the job description was of
marketing profession in the travel industry has achieved my attention because it is fulfilling all
my requirements of travelling and developing contacts with others. As mention in its job
description the company need candidates who are interested in learning new things and who has
experience related to marketing and also for a particular position Thus from my point of view
this is the best opportunity for me to give a fresh start for my career. As I mention in above two
sections that I want to work in travel and tourism industry and till now this is the best
opportunity which I have received till now, so rather than considering other job opportunities I
will prefer this opportunity for my better career.

CONCLUSION
After analysing this report, it can be concluded that if a person need a job in travel and
tourism industry on the position of marketing than they make sure that skills and knowledge are
updated with the current market trends to get desire job and also this report helps in the
identification of which skills, knowledge and experience are required for being marketing
profession and also how this will be beneficial for the company as well as for the candidates who
are applicable for that position. It also is effective in analysing the latest market trends and
company requirements which provide a proper guidance for developing future work related
strategy and also specific efforts made for a particular industry will help in increasing experience
level.
Appendix
Following is the list of question which have been asked from individuals for the purpose of
conducting the primary research.
1. What are the appropriate skills which you think are required for being in a marketing
profession?
For being a professional in the marketing individual must have efficient verbal skills through
which it can develop efficient relationship with the customer by which it can ensure that it is able
to achieve the desired target.
2. How increasing work experience helps in overcoming future challenges?
Marketing profession tend to develop efficient relationship with the customers and tend to
understand their requirements than on that bases it has to use its communication skills to develop
effective relationship with the customers. This improving communication will help the marketing
profession in achieving the desired target.
3. How effective is the tourism industry for being a marketing profession?
Marketing professions tend to travel a lot of distance for the completion of a desired target and
because of which tourism industry tend to showcase an ability to develop close contacts with
different type of individuals which can be influences to develop contact with the company
through which market performance can be improved.
4. How have you implemented market research methodology in your past performances?

I used to convey primary research method in which I take market survey of the customers to
identify their requirement and then tend to showcase my offerings while adapting the creative
communication methods through which chances of goal achievement can be increased.
5. Which method do you used to communicate with the clients?
I often tend to use the bidirectional communication for establishing communication relationship
with the customers and because of which interpersonal communication is often being preferred
by which I can achieve high level of work productivity.
The contact have been developed through the means of email.
REFERENCES
Books and journals
Asonitou, S. and Vitouladiti, O., 2017. Core skills as marketing and management tools: Evidence
Illustration 1: Source: (Glasdoor, 2020)

from the tourism sector. In Strategic Innovative Marketing (pp. 45-53). Springer, Cham.
Bakker, A., 2018. Design research in education: A practical guide for early career researchers.
Routledge.
Ketter, E., 2020. Millennial travel: tourism micro-trends of European Generation Y. Journal of
Tourism Futures.
Nicholas, D., and et.al., 2017. Where and how early career researchers find scholarly
information. Learned Publishing. 30(1). pp.19-29.
Pencarelli, T., 2020. The digital revolution in the travel and tourism industry. Information
Technology & Tourism. 22(3). pp.455-476.
Renfors, S.M., Veliverronena, L. and Grinfelde, I., 2020. Developing tourism curriculum content
to support international tourism growth and competitiveness: An example from the
central Baltic area. Journal of Hospitality & Tourism Education. 32(2). pp.124-132.
Online
Glasdoor., Sales & Marketing Manager- Hospitality Brand, 2020. [Online]. Available through:
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