This career research report provides a comprehensive analysis of the marketing profession within the travel and tourism industry. It begins with an introduction highlighting the importance of skills and experience for graduates seeking employment. The report then delves into the impact of globalization, technological advancements, social trends, and digital communication on marketing strategies in this sector. It identifies key skills such as effective communication, organizational abilities, adaptability, leadership, and presentation skills. The report also covers essential educational requirements and experience needed for marketing roles. Furthermore, the report includes an evaluation section addressing common interview questions and the candidate's interest in the field. An appendix with research questions and references completes the report, offering a detailed overview of the current trends and requirements within the travel and tourism marketing landscape, providing a thorough understanding of the profession.