Report: Marketing Essentials for Travel and Tourism, TUI Group

This report delves into the marketing essentials within the travel and tourism sector, focusing on the TUI Group. It outlines the roles and responsibilities of the marketing function, including market research, customer awareness, promotion, and building customer relationships. The report further ex...Read More

Marketing Essentials for Travel and Tourism

Table of Contents


INTRODUCTION


The role and responsibilities of marketing function.


Roles of marketing and its interrelation with other functional areas in travel and tourism.


CONCLUSION


REFERENCES

INTRODUCTION
• Marketing is a role of in which the company place their products at market place and
promote them to influence the customers to buy them.
• This report is based on TUI Group, UK which is a travel company founded in 1965 and
currently being headquartered in Luton, England.
• This report will highlight the roles and responsibilities of marketing function in an organization
and will include how these roles interrelate with other functional
departments in tourism company.

The role and responsibilities of marketing function
Marketing function involves management of various elements of business such as sales
, promotion, advertising, Market research and all other activities that involves dealing
with the customers. The following are the roles and responsibilities of marketing
function in Tourism industry-
•Conducting market Research
•Maximise Customer Awareness
•Promoting the services
•Build up customer relationships

Roles of marketing and its interrelation with other
functional areas in travel and tourism.
Marketing department of TUI group has to coordinate with other functional departments in
the company like Human Resource, Finance Department and operations department for
initiating its operations and tasks as per the strategies of the company. Following are the
interrelationship of marketing function with other functional units in TUI group-
•Marketing with Human Resource Department
•Marketing with Operations Department
•Marketing with Finance Department

CONCLUSION
From the above presentation it is summarized regarding the understanding the importance
of marketing function of the company. The report stated the roles and responsibilities of
marketing function that are necessary for conducting business operations. The presentation
concluded by mentioning the interrelationship of the activities between marketing and other
departments in Travel and tourism company and how they coordinate each other to perform
their task.

REFERENCES
Books and Journals
Babin, B.J. and Zikmund, W.G., 2015. Essentials of marketing research. Nelson Education.
Henríquez, F.A.G., 2018. Destination marketing essentials.