Marketing Essentials Report: Travel and Tourism (Cosmos) - Analysis

This report examines the marketing essentials within the travel and tourism sector, focusing on a specific company, Cosmos. It begins by outlining the core roles and responsibilities of marketing functions, including promotion, market research, and customer loyalty. The report then explores the inter...Read More

MARKETING ESSENTIAL FOR
TRAVEL AND TOURISM

TABLE OF CONTENT
• Introduction
• Roles and responsibilities of marketing function
• Inter-relationship with marketing function
• Conclusion
• References

INTRODUCTION
• Marketing is the activities which is perform by the business to
promote or sales the good or services of to the potential customers.
• Marketing plays a key role in managing as well as for the growth of
the business. Marketing is process from market research to after
sales services of products and services. Cosmos is tour and travels
company based on United Kingdom.

The key roles and responsibilities of
marketing functions :
• Promotion : Marketing is among the key factor of the businesses that spread awareness about the
product and brands as well as it attract the potential customers. Cosmos uses various method to
promote its products and services such as television, newspaper social medial and many more. The
company also participate in various events.
• The company believe that it is important for their growth that their products are easily recognized in
the market and the people are well aware about the offering of the product. The firm has attracted lot
of customer towards them provide them a good quality of experience to earn their loyalty.

Roles and responsibilities of marketing in wider organizational
context
• Marketing with HR department : Marketing department and HR department of the company need
to work together The marketing department provide the information about the need of new
employees in the marketing department with specific skills and the job of HR department is make
sure the employees are recruited according to the demand of the marketing department.
• The HR department of Cosmos identify the potential candidates of marketing job so they can
promote the marketing activities of the business in better way.

CONCLUSION
• From the above study it has been summarized that marketing essentials plays and importance role
in the growth and development of business these report has highlighted about the role of marketing
which includes promotion, identifying the need of customers, research and development,
monitoring the competition and branding and how it interrelates with other functional areas of a
Cosmos which include the interrelationship of marketing with HR, Finance and production.

REFERENCES
• Mahadevan, R., 2018. Examination of motivations and attitudes of peer-to-peer
users in the accommodation sharing economy. Journal of Hospitality
Marketing & Management, 27(6). pp.679-692.
• Minazzi, R., 2015. Social media marketing in tourism and hospitality.
• Pike, S. and Ives, C., 2018. The restructuring of New Zealand's Regional
Tourism Organisations. Journal of Destination Marketing & Management. 9.
pp.371-373.
• Pike, S. D., 2016. Destination Marketing Organizations–Research opportunities
in an era of uncertainty. In Book of Abstracts-6th International Conference on
Tourism. International Association for Tourism Policy (IATOUR).