Analysis of Marketing Strategies in Travel and Tourism Sector

This report delves into the core elements of marketing within the travel and tourism sector, including product, price, place, and promotion. It explores the significance of the marketing mix and its application in the industry. The report highlights the importance of the service sector mix, emphasizing elements like people, process, and physical evidence. Furthermore, it examines the concept of the total tourism product, which encompasses various services such as accommodation, transportation, and recreational facilities. The report concludes by summarizing the critical role of marketing in the success of travel agencies and the importance of reaching a broad customer base. References to academic sources are included to support the analysis.

Marketing in travel and
tourism

CONTENT
• Introduction
• Issue of product, price and place element in marketing mix
• Importance of service sector mix elements to travel and
tourism sector
• Total tourism product
• Conclusion
• References

INTRODUCTION
Marketing is such which normally create relationship in between
customer and company. This help firm to promote their product
and service to large market and help to provide information to
million of people about the goods and service. Through marketing
organisation try to attract people to buy their consuming products
in effective manner. Marketing does include its elements which
help them to sell their product and services and those are (price,
place, promotion and product).

Issue of product, price and place element in
marketing mix
Marketing commonly defining as placing suitable product in the
appropriate place with right price and at proper time. Marketing
mix is an excellent manner which offers helps to confirms that
the strategy of marketing is properly done.

Continue...
• Product
• Price
• Place
• Promotion

Importance of service sector mix elements to
travel and tourism sector
Service mix refers to inclusion of three extra element of
marketing which should be added and provide assistance in
service industry that have focused nature the remaining three
elements are :
• People
• Process
• Physical evidence

Total tourism product
Total tourism product is refers to framing products that aims to
facilitates quality services to their customers and provides various
services like restaurants, hotels, accommodation, transportation and
some different facilitates which involves parks, parlours and spas and
so on.
Tourism products are those who are offered by organisation to their
customers which are framed in accordance with the needs and
demands of visitor. The services are needs to offered in bundle that
are deliver by firm.

CONCLUSION
From the above presentation, it has been sumaarised that
marketing plays an imperative role in growth and success of
travelling agency. It helps managers to reach large group of
customers in a certain time period.

REFERENCES
Battour, M. and et. al., 2017. Islamic tourism: an empirical
examination of travel motivation and satisfaction in Malaysia.
Current Issues in Tourism. 20(1). pp.50-67.
Becker, E., 2016. Overbooked: the exploding business of travel and
tourism. Simon and Schuster.
Buonincontri, P. and et. al., 2017. Managing the experience co-
creation process in tourism destinations: Empirical findings from
Naples. Tourism Management. 62. pp.264-277.