Analyzing Marketing Mix and Tourism Product in Travel Sector

This essay discusses the role and importance of the marketing mix in the travel and tourism industry. It highlights the key elements of the marketing mix (product, price, place, promotion) and extends the discussion to the service sector mix, incorporating people, physical evidence, and process. The essay also defines the total tourism product, emphasizing attractions, accessibility, destination facilities, and price. The role of marketing in the tourism industry is crucial for identifying customer needs and designing products and services accordingly. The document references several works related to marketing strategies and applications in various contexts.

Marketing in Travel and Tourism Management

Introduction
Marketing played a prominent role in success of each and
every business unit. It is a process which involves various
activities such as market research, planning, promotional
activities, branding and so on. There are various elements
involved in marketing product, price, place and promotion.
Travel and tourism sector is one of the growing markets in the
world as well as the most competitive. The role of marketing
in tourism industry is too important because it can help to
identify actual needs of the customer. In this, the company
can design their products and services according to the
chaining need.

Task 3

Issues in Marketing Mix
Marketing mix is one of the important activities
which help in the implementation of marketing
strategies.
● Product
● Price
● Place
● Promotion

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Importance of Service Sector Mix
Marketing mix of service sectors are commonly
same with product marketing mix. It comprises
with product, price, place, promotion, people,
physical evidence and process.
● Physical evidence
● People
● Process

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Total tourism product
Total tourism product is refers to integrated with all
components which used by visitors during their
trip. These components includes accommodating,
transportation, food, tourist attraction and other
important facilities which is consumed by visitors.
There are following elements of tourism product:
● Attractions
● Accessibility
● Destination facilities
● Price

REFERENCES
Dahl, S., Eagle, L. and Ebrahimjee, M., 2013. Golden moves: Developing a
transtheoretical model-based social marketing intervention in an elderly
population. Social Marketing Quarterly, 19(4). pp.230-241.
Dill, J. and Mohr, C.D., 2010. Long-Term Evaluation of Individualized Marketing
Programs for Travel Demand Management.
Hägele, K.C., 2006. Marketing Plan for Ryanair.
Kandil, T.T.M. 2015. Mobile Medical Diagnosis Applications: A Novel Platform for
Cloud–Based Marketing Software. Discovery. 27. pp.54-62.