Unit 5: Marketing in Travel & Tourism - Strategic Planning Analysis

This report provides an overview of marketing in the travel and tourism industry, covering key concepts such as the marketing mix, the impact of the marketing environment, and factors influencing consumer motivation and demand. It also explores the principles of market segmentation and their application in planning. Furthermore, the report discusses strategic marketing planning for selected travel and tourism businesses, addressing issues related to product, price, and place elements of the marketing mix. The importance of service sector mix elements, including people, in the travel and tourism sector is highlighted, along with the concept of the total tourism product. Desklib offers a range of study tools and solved assignments to support students in this subject area.

Marketing in Travel and Tourism

Introduction
This report is based on the marketing in travel and tourism of NA
and it contain the all information related to it. Present report
contains the all important information like, what are the concepts
of marketing for the travel and tourism sector and how the
marketing environment impact on individual travel and tourism.
What are the factors affecting consumer motivation and demand
and what are the principles of market segmentation and its use in
planning. This report also contains the information that what are
the strategic marketing planning for selected travel and tourism.

3.1 Issues in the product, price and place elements of the
marketing mix
There are many elements of marketing mix and issues related to it.
They are:
● Product: The product is the main element of marketing mix. The
product a vital role in the market because there is no product there is
no marketing. Product is the first propriety for the consumer. If the
product has quality on that case, the organization makes more profit.
● Price: Price is also main element of the marketing mix because
the price is depending on the product quality. There is the different
price according to the different product. So, price is totally
depending on the quality of product and which type of product to be
sold.

3.2 Importance of service sector mix elements
to the travel and tourism sector
The service sector marketing mix is the important for the services . The travel
and tourism industry provides the services for their product and satisfy their
customers for the product. The service sector marketing mix includes the 7 P’s
of marketing mix in which the 4 P’s of the product marketing mix. The service
marketing includes the other 3 P’s of the service marketing mix. They are:
● People: It is the one of service element of marketing mix. The people are the
backbone of the market because without the people the travel and tourism
industry cannot survive in the market place. The travel and tourism industry
satisfy their different types of customers who are living in the different
segments. So the people are the first priority of any kind of organization.

3.3 Concept of the total tourism product
The total tourism product is the important concept for the individual
tourism business. The travel or trip cover the all destination and
make the budget for the travel and tourism. If the budget of the
travelling is proper and minimize according to the customer in that
case, the customer will able to pay the amount of the trip for any
destination. The individual tourism business includes the travelling
and their accommodation.

References
Moutinho, L. ed., 2011. Strategic management in tourism.
Cabi.
Hall, C.M., Timothy, D.J. and Duval, D.T., 2012. Safety and
security in tourism: relationships, management, and
marketing. Routledge.
Evans, N., Stonehouse, G. and Campbell, D., 2012. Strategic
management for travel and tourism. Taylor & Francis.

Thank you