Marketing Essentials for Travel and Tourism: Activity Report

This report delves into the core aspects of marketing within the travel and tourism sector. It begins by defining marketing and its significance, emphasizing strategies like social media, customer relationship management, and web presence. The report outlines the key roles and responsibilities of the marketing function, including market research, planning, product development, and customer service, highlighting their importance in promoting brands within the global market. Furthermore, it examines the interrelation between marketing and other organizational functions such as R&D, HR, and finance, underscoring their collaborative impact. The report also touches upon the marketing mix (7Ps) and provides a concluding marketing plan including executive summary, mission, vision, SWOT analysis, and budget. References from academic sources are also included.

MARKETING ESSENTIALS
FOR TRAVEL AND TOURISM
ACTIVITY 1

INTRODUCTION
 Marketing mentions activities which is undertaken by organization to
enhances purchasing along with services.
 It includes promotion, purchasing and supplying products or goods to
customers or other organizations.
 Marketing is important for advertising organization and brands etc. there
are lots of marketing strategy which is essential for marketing.
 Such as social media, customer relationship, joint venture and
partnerships, affiliated and brand ambassadors, web presence etc.
 These strategies apply by organization promote brand in market.

P1 key role and responsibilities of the marketing function
Marketing roles support growth in the travel and tourism industry. It includes various function
such as market research, finance, product development, communication, distribution, planning,
promotion and selling etc. these function supports to promote brand in global market. Beside
of this organization enables to meet customers objective by offering desirable products along
with services. Role and responsibilities are -
 Market research: TUI organizations travel and tourism company which has main mission
to accomplishes customers needs and enhance brand value in market. To gain organization
goals marketer research in travel and tourism industries where marketer understand what
customer needs and their expectation regrading products and their services

CONT..
 Marketing planning: To achieve objective of company, marketer makes marketing
plan relevant product and advertisement so that organization gets opportunity to
promote product in wide scale.
 Product designing and development: It is also an important function of marketing
because product designing or service is responsible to attract customers and enhances
their purchasing power in business market. Beside of this organization enables to gain
competitive advantage. Thus, TUI always invest lots of funds in R&D department so
that organization enables to attract lots of customers in travel and tourism industry.
 Customer supports services: customer is assets of market where TUI focuses on
customers activities regrading product and their services. To establish good relation
with customers marketer offers various services such as after sales services where
marketer takes feedback of their services and products.

P2 Interrelation between marketing and other function of
travel & tourism organization.
There are lots of function which maintains by various department of organization so that
company gets advantage in company. Interrelations between -
 Marketing with R&D department: R&D department is closely interlinked with
marketing because marketer research in market where understand customer
requirement and their desires regrading product and their services.
 Marketer analyses whole information and addressee to R&D department while
research and development department leads change in product quality or their services
thus both plays vital role in marketing

CONT..
 Marketing with HR: According to marketing functions marketer requires such kind
candidates who enable to offer their services to customer in well-formed manner.
 In that state Human resource department recruits such kind candidates who enable to
stand organization expectation and assist to achieve organization objectives.
 HR department also provides training to employees in company, so they understand
their function and responsibility in marketing field.
 HR department also keeps authority to terminate employees when they don't perform
at the workplace.

CONT..
 Marketing with finance: Finance department plays vital role in marketing because marketer has
intention to expenditure money on product promotion so that product selling ratio enhances.
 While finance department has responsibility to save extra expend money so that company gets
profitability in economy.
 Finance department maintains marketing department activities by fixing budget.
 Finance department fix budget and offers to marketer where marketer have to adjust their whole
activities such as advertisement, discount strategy or price strategy regarding product or service
promotion/

CONCLUSION
 This report has been concluded role and responsibility of marketing functions where has been
explained about tourism and travel industry function in marketing and also has been addressed that how
it is important for travel and tourism industry.
 In this report also has been addressed about interrelation between marketing function and organization
function and their impact on organization.
 Here has been covered marketing mix 7p's model where has been compared between two companies. In
this report has been explained their different strategies.
 It has been covered marketing plan. In this plan has been concluded executive summary, mission, vision,
objectives, swot analysis, 7p's model, STP, budget and controlling and monitoring. Main purpose of this
plan to meet company's objectives.

REFERENCES
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 Pike, S.D., 2016. Destination Marketing Organizations–Research opportunities in an era of uncertainty. In Book
of Abstracts-6th International Conference on Tourism. International Association for Tourism Policy (IATOUR).
 Aung, M., 2019. STRATEGIES TO SURVIVE AND THRIVE OF MYANMAR TOURISM GDP: CASE STUDY
OF BAGAN TOURISM. International Journal on Recent Trends in Business and Tourism. 3(1). pp.16-21.
 Kotoua, S. and Ilkan, M., 2017. Tourism destination marketing and information technology in Ghana. Journal of
destination marketing & management. 6(2). pp.127-135.
 Dileep, M.R. and Mathew, V., 2017. Marketing of Tourism Industry: Enhancing Services through Marketing Mix
Elements. In Strategic Marketing Management and Tactics in the Service Industry (pp. 304-329). IGI Global.