Marketing in Travel and Tourism - BTEC Assignment Report

This report delves into the application of marketing principles within the travel and tourism industry. It examines the promotional mix, including online and offline strategies, to create awareness and attract customers for summer tour packages. The report discusses the historical evolution of tourism, the role of promotional techniques such as discounts and offers, and the use of social media and traditional media to reach target audiences. The report analyzes the integration of online and offline marketing methods, highlighting the importance of customer engagement and the use of various promotional tools to drive business growth. The assignment covers the key concepts and principles of marketing, focusing on the marketing mix, and explores how businesses can effectively leverage these strategies to succeed in the competitive travel and tourism market. The report also explores the importance of adapting to the changing marketing environments and the role of marketing in different industries within the travel and tourism sector.

In the early age, cultural aspects, learning languages and travelling challenges restricted (Capacci, Scorcu and Vici, 2015). In 14 century
Christopher Columbus sailed westward and vasco da gama cruised to country for earn money then business travel has been integral part of
tourism industry(Cave and Brown 2012).
Early tourism started with Nomads who travelled around the world in search of
food and shelter. Main intension of this traveller is to gathered food and traded around the world and gave rise to the barter system (Capacci,
Scorcu and Vici, 2015). 1500 BC is marked as the era when the Europeans visited pyramids and thus developed the tourism for pilgrimage. Early
tourism started with Nomads who travelled around the world in search of food and shelter. Main intension of this traveller is to gathered food
and traded around the world and gave rise to the barter system (Capacci, Scorcu and Vici, 2015). 1500 BC is marked as the era when the
Europeans visited pyramids and thus developed the tourism for pilgrimage.
Marketing in Travel and Tourism Sector
The Thomas cook can use the elements of the promotional mix for creating the awareness among the individuals about the new summer
tour package to the Morocco and Egypt.
The promotional mix will help the business to conduct
the online and offline marketing for the summer tour
package. In the online marketing the business can make
the use of social media websites such as twitter,
Facebook and YouTube in order to create the
awareness of the service.
In the offline marketing for the summer tour package it can create the brochure and
publish it on the national and regional newspaper for increasing the number of the users
for the service.
Thomas cook will be helped in increasing the number of the user by using the medium
of the television, radio, magazines and banners to boost the sales of the business. The online
marketing through the websites and emails will help the business to communicate with the large
number of the customers.
The use of the promotional techniques such as providing discounts on the package,
providing offers and additional benefits to the user which will help to motivate the users to get
the service within the discount and offer period which helps in increasing the number of the
customers.