Marketing Essentials for Travel and Tourism (Part 1) - TUI Report

This report analyzes the marketing essentials for TUI, a travel and tourism company. It begins with an introduction to marketing concepts, including production, product, selling, and marketing concepts, alongside current and future marketing trends like content marketing, social media, artificial intelligence, and virtual reality. The report then explores different marketing processes, such as situation analysis, marketing strategy, marketing mix decisions, and implementation and control. It details the roles and responsibilities of a marketing manager within TUI, covering marketing functions, planning, market information, and selling services. The interrelationship between marketing and other departments like production, human resources, finance, and research & development is also examined. A critical analysis of these interrelationships is provided, followed by an application of TUI's marketing strategies, including the use of production, marketing, selling, and product concepts. The report also touches upon content theory and its relevance to TUI, emphasizing how understanding customer needs drives profitability. Finally, it highlights the value and importance of the marketing role in TUI, concluding that effective marketing is essential for organizational success by attracting customers and increasing sales.

Marketing Essentials for Travel and
Tourism (Part 1)

Covered content
• Introduction
• An overview of the different marketing processes
• Roles and responsibilities of marketing manager
• Influence and interrelation of marketing with other
functional departments of TUI
• Value and importance of marketing role in TUI
• Conclusion
• References

INTRODUCTION
Marketing refers to the activities which are undertaken by
organisation that helps to increase the business activities. To
understand about marketing TUI has been taken that is travel
and tourism company provides different types of services. The
presentation is about different topics such as concept of
marketing, roles and responsibility of marketing manager and
interrelation of marketing with other functional department.

CONCEPT OF MARKETING AND
THEIR CURRENT AND FUTURE
TRENDS
In present time the concept of marketing based on a belief
where different organization should analysis customer's
needs and make logical decision in reference to compete
with their competitors. Most of the companies apply this
concept in order to get growth & success.

CONTINUE….
• Production Concept – The manager of TUI focus on
achieving high production efficiency, low cost, collective
circulation. So consumer take interest into low prices and
availability of product.
• Product Concept –The manager of TUI focus to develop
high quality products and provide high range quality to
travellers.

CONTINUE…
• Selling Concept –It would be important for selling process
of TUI company. Selling concept work on the ideology in
reference to effectively sale out tickets at market place. .
• Marketing concept – On the basis of this concept consumer
puts at the central position and all the strategies

CURRENT TRENDS
• Content Marketing – TUI follow the trend to contact with
travellers and provide services in effective manner. It uses
effective strategies in reference to production a compelling
content on the basis of marketing activities.
• Social Media –TUI has strong online presence and
provide different discount offers on their online sites to get
success in marketing.

FUTURE TRENDS
• Artificial Intelligence – With the help of Artificial
intelligence data analysis would be made quite efficient.
• Virtual and Augmented Reality – Another prominent
marketing trend that would be growing in the future that is
virtual and augmented reality.

OVERVIEW OF THE DIFFERENT
MARKETING PROCESSES
• Situation Analysis Process: In TUI company must analysis
the environment of business and it is evaluate the their
capability to satisfy of customers.
• Marketing Strategy: TUI on the basis of situation analysis,
develop effective strategy in order to satisfy of customers..

CONTINUE…
• Marketing mix decisions: On the basis of marketing mix
TUI take effective decision and understand where is need to
improvement regarding to product development and pricing
decisions.
• Implement and control: TUI, after the implementation of
activities adjust to accommodate change. Any
inconveniences is destroy and reported complaints.

EXPLANATION OF ROLE AND
RESPONSIBILITY OF MARKETING
MANAGER
Marketing is consider as important function of business entity
that helps to run a business successfully in competitive
environment. In present time, marketing is used by all
companies to increase their sales by influencing people.
Moreover, it helps to increase the productivity and
profitability. In TUI, marketing manager understand customer
needs and provides travelling services as they want.

CONTINUE..
• Marketing function: In TUI, marketing manager build
different types of strategy and implement it for running a
business.
• Marketing planning: Such as the marketing manager of
TUI play an important role and responsibility within
organization that to increase the sale by involving different
sources to influences customers.