CMNS 305 - Persuasive Marketing: Travel Cruise and Wolf Relocation

This assignment presents two marketing letter scenarios: one promoting a fitness and beauty cruise by Blue Skies Travel, and the other seeking funds for the Alberta wolf relocation program. The cruise letter emphasizes the health and luxury aspects of the voyage, highlighting special guests, spa sessions, and exclusive offers to entice potential customers. The wolf relocation letter appeals to the recipient's past support, detailing the program's success in saving wolves and requesting further assistance in securing funding and NGO partnerships to expand their conservation efforts. Both letters aim to persuade the reader to take action, either by booking a cruise or donating to the wolf relocation program, showcasing the benefits and value of their respective causes. This assignment is available on Desklib, a platform offering a wide array of study tools and solved assignments for students.

Running head: BUSINESS WRITING.
Business Writing
Name of the Student:
Name of the University:
Authors’ Note:

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Blue Skies Travel
4890 Frontier Street,
New Westminster, BC V9K 202.
Fax: [phone].
Email: [e-mail].
Dear Clients,
Do you crave for a cruise trip with a tinge of fitness spa while on board? Has this been too long
that you got a chance to do something so exciting? Well, then look no further as Blue Skies
Travels is here with their exciting offer that is really tough to refuse!
The Blue Skies Travel is here with their new cruise voyage which is a 3 week Sports,
Fitness and Beauty Cruise on the Moon Princess, a recently renovated cruise ship . This
voyage will be coming with a wide plethora of delicacies to fulfill your appétit. The diet
will be an amalgamation of taste and health benefits as well. We will take care that the food
served is of low calorie, low cholesterol diets. The most exciting part of this voyage is that
there will be very eminent and well known figures on this voyage. The guests will be
including-Bill Murphy as sports consultant; dance company director Joan Filippi as beauty
and movement consultant; Sigrid von Huene as women’s fitness consultant . There will be
daily spa sessions for the beautiful ladies on board, fitness gym and also a large number of
other fitness classes like yoga, tai chi.
This is not the end. Here at the Blue Skies Travels, we understand the worth of our clients, and
we always like to make them happy. The offers include Cruise Club gift, dinner at the

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Captain’s table and free transportation on and offshore on one port of call trip . If they are
booking this cruise, they will be getting lottery prize gift of a picnic basket packed with one
bottle of French champagne and two Waterford crystal wine glasses, as well as picnic items
suitable for a shore excursion. We are keeping a surprise as well. The grand prize for this
lottery will be announced on the cruise in the following year. This offer indeed is a very
good offer to be given up.
We would also like you to know that just as people do not wait long for availing the good
things, the same is also evident in this case. The booking has almost been done. There are
about 55 spots that have already been booked. The range is from $4,600 to $9,500,
including airfare Vancouver-Miami and return. We promise the price will be worth and even
more than just being worth than the price being paid.
Give yourself an escape from the busy humdrum of life. Take a deep breath and spend a
good time with delicious and healthy food, beauty tips, exercise and a warm, cosy spa.
Make sure you send in your bookings before the specified date. To make it easy for loved
customers we have made it on an instalment basis. Your first payment ($1,000) to the Cruise
Line must be made by April 20, 2019. Final payment is due May 1, 2019. You must include
firm booking dates in your sales letter.
Sincerely,
David Rogers
The Blue Skies Travels

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Scenario 3
Dear Mr. Illya Kuryakin
Hope you are doing well. We are really very thankful for the constant support that has been
rendered by you for the the Alberta wolf relocation program. It is because of this constant
support that we have been able to work over the wolf protecting program. It is for this reason that
we call for further help from people like you. We would like to inform you that the issue of
predators still continues and somehow or the other we are unable to stop this issue of poaching.
W would like to inform you that with your constant support and dedicated efforts we have been
successful in saving the lives of 132 wolves.
We are planning to save more wolves this year and relocate them into the natural surrounding by
this year end. They will also be helping us in protecting the other animals as the wolves act as
agents of protection. We would like you to arrange for some additional funds for our wolf
relocation program. As you are in connection with many NGOs, we would like you to help us get
some tie ups with these organizations. This will help us in forwarding the matter of saving the
wolves among all our clients far and wide in and around the world. NGOs that are involved in
the wildlife educational purposes will also be helping us in spreading the awareness regarding
the wolf poaching incidents.
Here at Alberta World Relocation program we know how to value our clients and it is for this
reason that we believe in giving them back. Thus we will be giving free passes to all our beloved
customers for a free tour into our natural wolf wildlife sanctuaries. We hope to get your
additional support for our future endeavors.

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You may give us a call at our toll free helpline number 1-800-544-8333 in order to get more
information.
Thanking You
Carroll Paulding
Carroll Paulding, President

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