Comprehensive Marketing Strategies for Travelodge Hotels

This essay provides a comprehensive analysis of Travelodge's marketing strategies. It begins by outlining the marketing plan, including targeting, segmentation, and positioning, and the company's adoption of a lower price strategy to attract customers. The analysis includes a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) of Travelodge, examining its competitive advantages, disadvantages, market opportunities, and potential challenges. The essay then delves into the marketing mix, detailing the product (services offered), price (low-cost strategy), place (strategic locations), and promotion (social media advertising). It also covers Travelodge's mission, referencing its commitment to hospitality and customer satisfaction. The essay utilizes references to support the analysis and provides a detailed overview of Travelodge's marketing approach and its key elements, offering insights into the company's operations and strategies.

MARKETING PLAN
WEAKNESS:
 There are some factors that decrease their organization rating and
performance.
 Travelodge does not fit for its customers because they are providing
their products and services less than the other organization.
 Their plan is looking boring and unattractive to their customers.OPPORTUNITIES
According to the new trends Travelogue follow ecotourism and green trend
in their organization.
The company can offer service like flight booking, foreign exchange, taxi
booking and other related services with a motive to become a one stop for the
travelers.
MARKETING STRATEGIES
Travelodge is adopting lower price strategy for providing exclusive and
luxury quality services to the customers that help business in attracting
more buyers towards its services.
MARKETING MIX
Product: Travelodge hotel offers services such as clean and fresh room
facility, wide range of fort-line guest service position. They are facing
the problem of high competition in industry and refurbishment of its
hotel.
Price: Travelodge adopt low price strategy for its services that are the
key reason for the success of the hotel. But prices cannot be enough to
achieve success in the market, they also need to provide additional
services to the consumer at the right place and the right time.
Place: The place distribution strategy of Travelodge helps them in
increasing the number of potential customers of the company in
comparison with Hilton hotel. Travelodge provide different luxury hotel
at the most strategic and expensive location, they provide hotels near to
roads or at the entrance of the city that is convenient location for the
customer.
Promotion: The target customers of the Travelogue prefer discount and
special offers and always wants hotel that will fit in their budget. so, the
company is communicating its target customers regarding the offer
availability by advertising on social media.
STRENGTH:
Travelogue provide various services at a very affordable rates, also improve
their company position, they are ready with their good experience, skills,
talent or other factors.
MISSION:
Travelodge mission is to give their best hospitality services through giving
accommodation facilities, food and beverage, relaxation, fun and many other
things. The main aim of company is to take lead in hospitality industry by
identifying its guest requirements and by designing and delivering goods and
services as per the expectations of consumers
THREATS:
 In the travelogue hospitality sector is a very big competition in
marketplace.
 There are many other competitors who can offers a big range of
products in hotels of 1 to 5 stars.
 Their presence is very limited and they only focused on UK.
SEGMENTATION
Company is focusing on three major segments such as product, pricing
and distribution due to rapid changes in demand and needs of consumers
and for mass distribution of goods and services to customer’s firm is
planning to segment its market. company can achieve its set target and
objectives by understanding these basic concepts. the company will
segment its market geographically, demographically, psycho graphic and
on the basis of features and loyalty of consumers.
TARGETING
Company is planning to generate high revenues by targeting the right
segment that will assist in gaining high amount of profits. Business will
do it by determining the cost of acquisition of each segment.
POSITIONING
The company will position its product and services by creating the
good reputation and image among its guest. they will provide
personalized guest experiences for their target segment like spa ,
entertainment facility.
REFERENCES
Beldona, S. and Kher, H. V., 2015. The impact of customer sacrifice and
attachment styles on perceived hospitality. Cornell
Hospitality Quarterly. 56(4). pp.355-368.
Bowie, D. and et.al., 2016. Hospitality marketing. Routledge.