Marketing Strategy Analysis: Nestle, Peters, and Global Demographics

This report analyzes the marketing strategies of Nestle and Peters in the Australian market. It examines Nestle's launch of new Kit Kat flavors, targeting children and teenagers, and Peters' collaboration with Arnott's to introduce ice cream flavors appealing to a broader age group. The report highlights Nestle's strong brand reputation and distribution channels, as well as Peters' focus on nostalgia and seasonal market opportunities. Furthermore, the report delves into the impact of demographic trends, including aging populations and the rise of digital consumers, on international marketing strategies. It discusses how these trends influence demand, supply, and external factors, emphasizing the importance of adapting marketing approaches to changing global dynamics. The report also touches upon the role of international trade organizations and the competitive landscape in driving marketing strategies. Overall, the analysis provides insights into how companies like Nestle and Peters navigate market challenges and leverage demographic shifts to achieve marketing success.

Running head: MARKETING STARTEGY
Marketing strategy
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1MARKETING STRATEGY
Activity: 2
Nestle is considered to be one of the largest companies which has its branches in
different countries. Each year in Australia, Nestle is launching some of the new products
which are becoming famous among all the targeted audiences. In this year, NESTLE decided
to launch a new range of Kit Kat (Nestle.com.au 2017).The Melbourne Chocolatory is
coming up with new range of kit kat flavors last year and in the year 2017, NESTLE is
launching three new flavors of Kit Kat name Mint ice cream, Caramel Burst and Sea Salt,
Ganache and Espresso Biscuit. These are the new innovative forms of Kit Kat that Nestle is
thinking of launching (Nestle.com.au 2017). On the other hand, Peter brand has targeted to
launch ice cream flavor in the flavors of Arnott’s biscuit. Peter’s ice cream and Arnott’s
biscuits grouped up to invent the four traditional flavors. Peter always looked forward as
well to explore new ways to deliver ice cream by using the latest technology. Therefore, both
the companies play significant role in terms of delivering new products and satisfy the
customer needs (Peters.com.au 2017)
Nestle with its three different flavors of Kit Kat made a marketing strategy so that the
production of the company improves. Peters also has come up with a new product of
launching along with Arnott, which is a part of the marketing strategy and enhancing the
production. NESTLE’S target audience is the children and teen agers from the year 10-20
years old (Nestle.com.au 2017; Payaud 2014). Nestle already shares a good reputation having
good strength of marketing strategy as Nestle brings is having a reputed brand. Moreover, the
to see Australia from demographic point of view, the number of children of this age group
between 10-20 years old are increasing in number (Nestle.com.au 2017; Payaud 2014).With
the increase of such population group, the importance of the product would also increase with
the rise of demands and meeting the satisfaction of the buyers, who wants to try out different
flavors of chocolates. To talk about the channel differentiation, Nestle generally reach their

2MARKETING STRATEGY
products through the expert market salesman and effective transportation, so that the products
reach their respective targeted customers. Nestle in order to promote new products advertise
those products and also through the promotion of sales. Therefore, it will be a success for
Nestle once again if the implementation process goes well (Nestle.com.au 2017; Payaud
2014).
Peters on the other hand is also one of the famous ice cream brands in Australia. It has
grouped with Arnott to launch new ice cream in the places of super market (Peters.com.au
2017). The target audience is for the audience from 15-40 years of people and for those
people who loves sweet. The company’s main motive behind launching this product is that
the flavor of the ice creams name Arnot Vovo or Wagon wheels would bring back the
childhood especially for those who are above 35 years of old (Peters.com.au 2017). The
launch is meeting the sentiment of the people and moreover, the company also like nestle is
having a good channels where the experts can deliver the products to the desired people. The
summer season in Australia is more favorable for the people to buy the ice creams and fun
having them under the basking sun (Peters.com.au 2017; Baker 2014).
Activity: 5
There is a huge dramatic transition. Different countries are standing on stages in
response to the change in demography. The developed countries are going through the
process of ageing and also by the year 2020, the other developing countries in Central
Europe, East and South Asia would go through the process of ageing (Armstrong et al 2015).
However, there is a decrease demographic transformation, it is important to consider the
possibility of the enhancing of the populations belonging to the working age group in the
upcoming decades.

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The demographic trends in the world include demand trends, external factors and
other supply trends. These trends also leave a deep impact on the workings of the
International market (Armstrong et al 2015). In the sphere of the trends of demand, more than
billions of consumers are coming up each year in this earth and this would lead to the
increase of more international products depending upon the increase of demands. The need
for services will rise too which would finally give a boost to the economy. Beside this, there
are also migration taking place which where the demographics are shifting. People are not
subjected to stay only in a particular geographical place; people are migrating from one place
to another in search of good employment opportunities in the prestigious sectors of the
country (Liu 2013). The rise of the digital consumers is also happening, where the world is
going global through the usages of technological innovation, focus and innovation are to be
made in the expansion of trade, the room is also being utilized to secure the segmentation of
value (Neelankavil 2015). The rise of the globalized era is not only in return influencing the
marketing strategy but also the demands or wants of the population completely. Now the
question arises, is the demography influencing markets or the vice verse? In the trend of
supply, there are also many volatile input costs. Along with this, the scarcity in the emerging
markets of labor must also be taken into account. Ultimately, the external factors which
incorporate the transition in the regimes of the tax system and also the increase of the
protectionism of trade are also suffering the transition with the change of demography
(Neelankavil 2015).
Since a boom happened in the international economy, the organizations are
continuously striving to become more productive efficient and also maintaining regulations.
However, the trends of demography and their forces generally influence their participation in
the global business (Neelankavil 2015). In order to reach the international world also requires
more important marketing strategy which enhances the capacity of international trade like

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APEC, EU and ASEAN. The increasing development of the world would bring
improvements in many countries and the availability of the improved technologies as
mentioned before are making the markets of China, India, which are evolving with time.
Every organization’s operation has in mind to get an international recognition and thus, the
international markets are ready to compete with each other to gain competitive advantages in
the market (Neelankavil 2015).
Industries which are gaining benefits from these sorts of baby boomers include
companies such as Toyota, Nestle technology, Swiss Multinational Nike and also some of the
other companies which are of home needs (Whitbourne et al 2014).

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