Marketing Management and Digital Communications: Reflective Analysis

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MRKT20052: Marketing Management and Digital Communications
Term 2, 2019
Assessment 1: Reflective Analysis of two articles
<<Insert Title of Article . The Ultimate Guide to Marketing Trends in 2019 >>
<<Insert Title of Article 2. How social media is helping Big Tobacco hook a new generation of
smokers >>
<<Insert Your Full Name Here>>
<<Insert Your student number here>>
Submission date: <<Insert assignment submission date here>>
Word count: <<1200>>
Campus (tick one): MEL  SYD  BNE  DST  Other (write): ____________
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Table of Contents
Article 1.......................................................................................................................................................4
The Ultimate Guide to Marketing Trends in 2019.......................................................................................4
References...................................................................................................................................................6
Article 2.......................................................................................................................................................7
How social media is helping Big Tobacco hook a new generation of smokers............................................7
References...................................................................................................................................................8
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MARKETING MANAGEMENT AND DIGITAL COMMUNICATIONS
Article 1.
The Ultimate Guide to Marketing Trends in 2019
What are the implications of the events/incidents/issues in the articles from a marketing
perspective and how will these impact (positively or negatively) relevant stakeholders?
Marketing trends are tendencies of the financial markets towards move in specific directions
over the time. These trends are categories such as time frames towards primary as well as
medium time frames.
In the business plan; marketing trends analysis permit to the companies for address the potential
changes of the markets and particular company whereas it can stay forwards of the competitors.
In the given article it explains the depth information of marketing trends, its uses. It also provides
information of different types of marketing trends and their impacts towards the companies
(Decker, 2019).
In the given article; marketing trends in 2019 it shows some aspects.
Implications of the article from marketing perspective:
In the given article it explain current issues regarding marketing such as; trends issues,
competition issues, media issues and audience issues. In general marketing trends the major issue
which is faced by the companies is customer service team for handle their requests, quarries,
issues. General marketing issue turn the customers as promoters. It is analysis that in the general
marketing trend it uses marketing funnel but now it uses flywheel concept (D. Manukyan, 2019).
Other incidents focus on customer digital journey is never end. It is related to the content
marketing trends whereas business of industries focuses on the content marketing. In results it
shows that 47% buyers to connect with sales and 70% people said that they did. Social media
trends directly affect to the audience and promote the marketing trends for influenced the
population. Social media is the hub of spread the business information in all over the world
(Morzhyna, et. al., 2019).
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Technology marketing trends is also faster and spread the awareness of the new and advanced
technologies. Artificial intelligence (AI) supports to the audience as well as customers by sort
out the issues faster and give quick response to their issues. It also support for provide directions
to solve the problems. It improve the competencies to connect with the users and audience and
support them by solve their problems.
Privacy marketing trends helps to the audience by giving control to their data’s. GDPR helps to
the organizations to protect the consumer’s information, their data. It is essential for
organizations to ensure that user’s data will collect legally and safety and manages their data and
obeys consumer’s rights.
Stakeholders play an essential role in the business environment. There are various types of
stakeholders such as; customers, company employees, partners, government (Ko, 2019).
Positive Impacts
There are many positive impacts which affect the audience, company’s partners, working
environment of the business. It shows various types of impacts which is mentioned in below:
 It directly affects to the customers, partners of the companies, employees of the
companies.
 These marketing trends are influenced by the audience opinions, needs and wants.
 Trends sort out the problems of the audience quicker and provide solutions according to
their issues.
 Social media trends pass the business information to the audience.
 It increases the awareness of the company’s business structure so users, audience can take
the information according to their requirements.
Negative impacts
 Sometimes social media marketing trends are not providing sufficient and relevant
information.
 Privacy trends of marketing are not certain so sometimes it affect the customer’s data
leakage.
 It also affects the consumer’s rights.
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All the positive and negative impacts affect the audience requirements, their expectations and
needs. It is essential for the companies business to use the current trends and do business
according it.
References
 Decker, A., (2019). [Online] HubSpot, Inc. The Ultimate Guide to Marketing Trends in
2019 Available at: https://blog.hubspot.com/marketing/marketing-trends Access on: [23rd
August 2019]
 D. Manukyan. (2019). ANALYSIS OF MODERN MARKETING TRENDS IN
CONSTRUCTION INDUSTRY. Вестник университета, (5), 40-43.
 Morzhyna Anastasiia, Oliinichenko Maryna, & Postykina Yevheniya. (2019). Modern
Trends in Digital Marketing. Modern Economics, 14, 174-179.
 Ko, E. (2019). Bridging Asia and the world: Global platform for the Interface between
marketing and management. Journal of Business Research, 99, 350-353.
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Article 2.
How social media is helping Big Tobacco hook a new generation of smokers
In the given article it shows that social media play a major role for support the tobacco for new
generations of smokers. Tobacco, drugs habits increases in now days. In the current time period
it is popular among the youngster’s. They use it as a fashion or new trends. It not only affects
their life but also affect their careers.
Many countries make plans for restricted it and many countries totally banned it. It is
investigated that many countries such as; rio de janeiro, Jakarta companies hold the events which
promote the tabacco, alcohol and organize the events with live music, attractive hosts to the
youngsters. In these circumstances many youngsters influenced due to these lavish lifestyle,
events and think that it is no expensive and it is a new trend for show the luxurious lifestyle (The
conversation, 2019).
Implications of the article from marketing perspective
According to the article it describes that these types of parties target the young influencers. It is
now in trends among the youth people which emphasis on to share the photos on social media
and show off the glamorous tobacco experiences. In the results it shows that many countries
banned this type of products. However, in 1971, US legislation restricted the banned tobacco ads
towards the television, radio. The purposes of banned this type of ads is save the youngster life
and their careers.
This article given the information of social media and tobacco; which impacts towards the
youngster life. It is analysis that social media spread the trends, shows the new products
information and various types of positive and negative both the aspects (Wendell, 2018). Many
young generations smokes and post their adventures on social media sites. It is analysis that
many tobacco companies recruit the Nano-influencers on social media sties and emphasis young
people on Facebook and instagram to post the adventures (McCool, et. al., 2014).
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Positive impacts
Many stakeholders affected due to smoking such as; young people, company stakeholders who
promote these types of products and partners. Government of the countries, marketers, retailers
are also affected due to its negative impacts.
Many countries banned the tobacco ads, use of these types of products. Many companies
mentioned instructions on these types of products because of its bad impacts. It is analysis that
many social media sites show the awareness of the tobacco, drugs and other smoking concept
and its impacts to the people. So people can read the articles, journals and ads and prevent their
life. It is investigated that many training camps and advertising agencies give instructions that
use these products at their own risks and if the products harm their life, then it is not the
responsibility of the company to protect them (Tafawa, et. al., 2012).
Negative impacts
Social media play an essential role to spread the information of various types of information. In
this article it shows that social media increase the awareness of the tobacco. It is popular trends
among the youth generation to post their photos. Many countries organize the events and
promote the tobacco, alcohol and emphasis to the young generations. Many teenagers use social
media and post their smoking life which emphasis them that it is a luxurious life. It is
investigated that if this type of business will decrease then companies business are affected and
those all stakeholders are affected who are connected with the companies.
References
 The conversation. (2019). [Online] the conversation media group, How social media is
helping Big Tobacco hook a new generation of smokers, Available at:
https://theconversation.com/how-social-media-is-helping-big-tobacco-hook-a-new-
generation-of-smokers-112911 Access on: [23rd august 2019]
 McCool, J., Freeman, B., & Tanielu, H. (2014). Perceived social and media influences on
tobacco use among Samoan youth. BMC Public Health, 14(1), 1100.
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 Tafawa, A., Viswanath, O., Kawachi, K., & Williams, I. (2012). Mass media exposure,
social stratification, and tobacco consumption among Nigerian adults. Cancer Causes &
Control, 23(Supplement 1), 45-55.
 Wendell Balderas. (2018). Connecting the region through infographics and social media
in tobacco control campaigns. Tobacco Induced Diseases, 16(1), 82-83.
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