Marketing Trends in 2019: A Comprehensive Analysis

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ASSESSMENT 1

Table of Contents
ARTICLE 1................................................................................................................................2
THE ULTIMATE GUIDE TO MARKETING TRENDS IN 2019.......................................2
ARTICLE 2................................................................................................................................4
HOW SOCIAL MEDIA IS HELPING BIG TOBACCO HOOK A NEW GENERATION
OF SMOKERS.......................................................................................................................4
REFERENCES...........................................................................................................................6
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ARTICLE 1
THE ULTIMATE GUIDE TO MARKETING TRENDS IN 2019
Summary of key issues
The study focuses on discussing the importance of marketing trends in the business
functioning. The companies have been working with certain marketing tactics in the business
but they need to enhance their existing strategy for gaining enhancement in their growth and
development. The marketing trends are considered as potent marketing approaches which
assist the businesses to grow. Every marketing approach possesses significant importance for
the business such that it is essential for the company that they select the approach effectively
for their business (Decker, 2019).
Importance of issues
The competition in the business environment has been increasing rapidly which influence the
companies to enhance their business strategies to a new extent. The companies have been
working with former marketing strategies as they have assisted them in achieving a
substantial result but the application of those strategies in the current era might not be much
effective. Thus, it could be stated that the use of marketing trends is one of the potent ways
for companies to gain substantial advancement in the business (Williams & Page, 2011).
There are various ways through which the marketing trends could be followed by the
companies’ such as general marketing, content marketing, social media marketing, SEO,
technology marketing, and privacy marketing. The application of every marketing trend
possesses certain benefits and merit to the business so the companies must apply the
marketing trends effectively.
The marketing trends are widely popular in the business development of the company
because they provide ample of opportunities to them. It assists the company in conducting
their campaigns effectively and carries their advertisement to a huge level due to marketing
trends (Yazdanifard et al., 2011). The application of suitable marketing trends would
encourage the business operations of the companies to a significant level and boost their
growth.
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Reflective Analysis
The findings attained through the analysis of the study helps in determining that the
marketing trends are one of the most prominent ways for the company to gain an advantage
in the market through the utilization of suitable tactic. The marketing operation of the
company has been developing effectively such that the application of the most suitable trend
by the company would boost its business to a huge extent. In the global era, the role of
technology and data protection has been huge where the application of technology marketing
trends and privacy marketing trends possess substantial importance. The utilization of
artificial intelligence (AI), virtual reality (VR), and augmented reality (AR) possess
substantial potential in enhancing the customer experience to a huge level. Also, the chatbots
could be utilized by the companies for ensuring better communication with the customers.
It is evident that in the global era that the value of data is huge such that the application of
privacy marketing trend has been significant in the study (Förster & Kreuz, 2013). The
utilization of data protection guidelines would ensure that the data is safeguarded and any
breach is prohibited which would ensure greater safety to the consumers. Also, the utilization
of marketing trends like social media and SEO possess substantial importance in the growth
of companies. The implication of social media marketing is considered significant as it
provides an opportunity for the company of maintaining interaction with the consumers on a
social media platform (Nicholls, 2012). The social media marketing trend is helpful for the
company in building a direct connection with the consumers and also informed them of their
products and services whereas the SEO assist the company in ensuring their presence on the
global platform. Moreover, it could be stated that the companies working with marketing
trends need to focus on their requirement so that they could make a better decision regarding
their marketing.
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ARTICLE 2
HOW SOCIAL MEDIA IS HELPING BIG TOBACCO HOOK A NEW
GENERATION OF SMOKERS
Summary of key issues
Social media is considered as one of the booms in the technology sector which ease the
communication to a huge level but in the recent time, it is considered one of the potent ways
to influence people to a huge level. The tobacco companies like Big Tobacco have been
utilizing social media platforms like Facebook and Instagram for influencing the teenagers’ to
a huge level. The social media influencers who are consuming tobacco products are adult
while their followers are majorly teenager such that their posts regarding consumption of
tobacco and alcohol by them influence the teenager at huge level (Kozinets, 2019). The study
discusses different prohibition applied by the government to curb tobacco companies to
influence teenagers on television, radio, outdoor advertising, etc.
Importance of issues
The implications of tobacco have been harmful which could impact the individual to a huge
extent. It is evident that the tobacco company i.e. Big Tobacco has been targeting teenagers
through the utilization of social media platforms which possess a substantial influence on
their sales and revenue. The social media platforms have been exploited at a huge level by the
tobacco companies to avail substantial benefit in the business. The youth have been posting
certain hashtag post on social media platforms which encourage other youth and teenagers to
consume alcohol and tobacco. Various regulatory bodies have been working significantly to
regulate the advertising and marketing of tobacco companies such that suitable legislation has
been developed so that the unattractive functions of tobacco companies in the market could
be curbed (McCool et al., 2014). It assists in ensuring a better future for the children and
teenagers as they are free from the negative influence. Still, the curb on social media
platforms regarding the influence of alcohol and tobacco on the teenagers has been low which
require major attention.
Reflective Analysis
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I feel that the social media platform is a potent tool in the global era such that stringent action
should be taken by the platforms to ensure responsibility towards society. The social media
platforms have been indulged with companies of tobacco and alcohol regarding their
promotion and recruitment which possess an adverse effect on the teenagers (Gallopel-
Morvan et al., 2011). The major focus of the social media platforms is on earning revenue
which is heavily offered by the tobacco and alcohol companies such that the platforms
encourage the use of hashtag regarding promotion of alcohol and tobacco. The government
and regulatory bodies have developed different laws and legislation so that they could
manage the promotion of tobacco and alcohol products to avoid their influence on teenagers.
Stringent action must be taken on the social media platforms for enhancing their policies so
that the negative influence on the teenagers due to the lifestyle of influencer could be
managed adequately (Strasburger et al., 2010). Also, the promotion of tobacco products
should be curbed on social media platforms.
The report of WHO also state that the tobacco users have been increasing rapidly where most
turnouts have been observed for the teenagers. The majority of teenagers have been
consuming tobacco and alcohol products due to the influence of social media influencers and
promotions. The promotion of tobacco-related products must be prohibited on social media
platforms so that its influence on the teenagers could be managed (de Andrade et al., 2016).
Also, the teenagers of certain age limit should be prohibited to use social media platforms. It
is vital to take strict actions regarding curb the impact of tobacco companies on teenagers.
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REFERENCES
de Andrade, M., Angus, K., & Hastings, G. (2016). Teenage perceptions of electronic
cigarettes in Scottish tobacco-education school interventions: co-production and innovative
engagement through a pop-up radio project. Perspectives in public health, 136(5), 288-293.
Decker, A. (2019). The Ultimate Guide to Marketing Trends in 2019. (Online) Available at:
https://blog.hubspot.com/marketing/marketing-trends (Accessed on 20th August 2019).
Förster, A., & Kreuz, P. (2013). Marketing-Trends: Ideen und Konzepte für Ihren
Markterfolg. Springer-Verlag.
Gallopel-Morvan, K., Gabriel, P., Le Gall-Ely, M., Rieunier, S., & Urien, B. (2011). The use
of visual warnings in social marketing: The case of tobacco. Journal of Business Research,
64(1), 7-11.
Kozinets, R. (2019). How social media is helping Big Tobacco hook a new generation of
smokers. (Online) Available at: https://theconversation.com/how-social-media-is-helping-
big-tobacco-hook-a-new-generation-of-smokers-112911 (Accessed on 20th August 2019).
McCool, J., Freeman, B., & Tanielu, H. (2014). Perceived social and media influences on
tobacco use among Samoan youth. BMC public health, 14(1), 1100.
Nicholls, J. (2012). Every day, everywhere: alcohol marketing and social media—current
trends. Alcohol and alcoholism, 47(4), 486-493.
Strasburger, V. C., Jordan, A. B., & Donnerstein, E. (2010). Health effects of media on
children and adolescents. Pediatrics, 125(4), 756-767.
Williams, K. C., & Page, R. A. (2011). Marketing to the generations. Journal of Behavioral
Studies in Business, 3(1), 37-53.
Yazdanifard, R., Obeidy, W. K., Yusoff, W. F. W., & Babaei, H. R. (2011). Social networks
and microblogging; The emerging marketing trends & tools of the twenty-first century. In
The Proceedings of 2011 International Conference on Computer Communication and
Management (Vol. 5, pp. 577-581).
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