Marketing Essentials: Trends, Processes, Roles, and Department Impact

This report provides an overview of marketing essentials, current and future trends in marketing, and different marketing processes, focusing on market analysis, target market selection, marketing mix development, and marketing effort management. It also details the key roles and responsibilities of a marketing manager at EE Limited, highlighting the influences of marketing on other functional departments like finance, production, and research and development. The report emphasizes the values and importance of the marketing role in achieving high sales, enhancing company reputation, and fostering healthy competition. Additionally, it addresses the significance of effective relationships between different functional departments, particularly in the context of EE Limited's challenges with cross-functional communication, stressing the importance of strong and smooth communication for the company's success. Desklib offers this and many more solved assignments for students.

MARKETING ESSENTIALS

TASK 1
Concept of marketing with its current and future trends
 Concept of Marketing
 Current trends in marketing
 Future trends in marketing

Overview of different marketing
processes
Process of marketing analyses the opportunities of market, selection of target
markets, and develops marketing mix and manages efforts of marketing. The
below discussed steps forms the marketing process which primarily pays
attention to the target customers:
 Analysing opportunities of market
 Selecting target market
 Development of market mix
 Management of marketing efforts

Key roles and responsibilities of
marketing manager at EE limited
The key roles and responsibilities which the marketing manager has to
perform at EE limited are:
 Market research
 Developing marketing strategies and plans
 Brand development

Influences of marketing on other
functional departments of EE limited
EE limited have various functional departments which are interrelated
with each other and impact each other. Therefore, marketing
department also influences the other functional department. This is
being explained below:
 Finance department
 Production department
 Research and development department

Values and importance of
marketing role in EE limited
Marketing function is important for EE limited as most perspectives of
business rely on success of marketing. To highlight the value and
importance of this function for cited organisation following are the
points:
 High sales
 Company reputation
 Healthy competition

Significance of effective relationship
between different functional departments
of EE limited
According to the given scenario EE limited is facing bad cross functional
communication between its departments. This is becoming a hurdle in
its success and prosperity. Therefore, it is essential to note that strong
and smooth communication is of core value for cited firm. Significance
of communication in all department of company is highlighted in the
below stated points:
 Builds trust
 Customer service

REFERENCES
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