EE Limited: Marketing Roles, Functional Departments, and Trends

This report provides an overview of marketing essentials, focusing on the marketing concept and its application within EE Limited. It details the roles and responsibilities of a marketing manager, emphasizing the importance of formulating marketing strategies, developing relationships with buyers, and designing promotional campaigns. The report also discusses the influence of marketing on various functional departments such as finance and human resources, highlighting the significance of effective relationships between these departments for achieving organizational goals. Furthermore, it underscores the value of marketing in raising the standard of living by converting purchasing power and production into consumption, and emphasizes the need for proper coordination among all departments to execute business functions effectively. This document is available on Desklib, a platform offering a wide range of study tools and solved assignments for students.

Marketing
essentials

TASK 1

Concept of marketing including
current and future trends
Marketing concept is an approach which is used in the
enterprise for identifying and assessing needs and
requirements of the business consumers. It is vital that
products and services of the firm should be developed for
meeting the expectations and needs of buyers. It supports
in offering better and effective services to the buyers so
that their expectations should be met accordingly. There
are three major concepts which are adopted in the
enterprise and it includes selling, marketing and production
concept

.
Roles and responsibilities of
marketing manager at EE limited
Marketing manager of EE limited needs to fulfil some
specific roles and responsibilities so that required
functions of the enterprise can be executed in a
systematic and in an organized way. Marketing manager
of the entity is accountable for carrying out following
functions:-
 Formulating marketing strategies
 Developing positive relationships with buyers
 Designing advertisement and promotional campaign for
the enterprise

Roles and responsibilities of marketing
influence of EE limited
Roles and responsibilities of marketing influences
the functional departments and due to that
overall performance and operational activities
of the enterprise get affected. Some significant
activities that helps for performing efficacious
functions are as described:-
 Finance department
 Human resource department

Values and importance of marketing
Achieving, maintaining and raising the living standard-
Marketing is important for EE Limited as it helps in
achieving as well as raising the standard of living. This is
because it a means that helps in converting the purchasing
power and production into consumption. Better marketing
leads to better mass production. This in-turn leads to low
cost. As the costs become lower, the buying power of
consumers increases which helps them to achieve better
living standard and maintain it.

Significance of having effective relationship between
different functional department of EE limited
It is assertive that significant relationship should be
developed between different functional department of EE
limited. Consumers are most significant stakeholders of the
business that provides necessary revenues for carrying out
required business activities in effective way. It is vital that
all the functional departments of the enterprise should
render their positive support for executing the required
business functions in better and effective way. Proper
coordination between all the department support for
carrying out required business activities in structured and
systematic manner

Refrences
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consumers ready?. Marketing Intelligence & Planning. 30(4). pp.418-443.
Makvandi, F., Aghababapoor, T. and Mondanipour, I. N., 2013. Studying the Effect of
Internal Marketing on Employees' Self-Esteem Case Study: Employees of Isfahan
University of Medical Sciences. International Journal of Academic Research in
Business and Social Sciences. 3(12). pp.519.
kturan, U. and Tezcan, N., 2012. Mobile banking adoption of the youth market:
Perceptions and intentions. Marketing Intelligence & Planning. 30(4). pp.444-459.
Albayrak, T., Aksoy, S. and Caber, M., 2013. The effect of environmental concern and
scepticism on green purchase behaviour. Marketing Intelligence & Planning, 31(1),
pp.27-39.